Communications Specialist

3 weeks ago

London, Canada LONDON PUBLIC LIBRARY Full time

**LONDON PUBLIC LIBRARY** is looking for a talented individual to join our Marketing & Communications team for a Temporary Full-Time position (Up to 9 months) as:
**COMMUNICATIONS SPECIALIST**

**Position Summary**:
Under the direction of the Manager, Communications, the Communications Specialist supports the Marketing and Communications (M & C) team in planning, creating, executing, monitoring and measuring communications initiatives for London Public Library. This position provides communications support to all departments and builds collaborative internal and external relationships to contribute to the achievement of LPL’s Purpose and strategic goals.

Responsibilites
- **Communications**
- Develops and maintains coordinated communication content calendars that reflect and respond to operational and strategic priorities, working as part of the M&C team.
- Researches and develops communication content for new information materials, corporate presentation materials, speaking notes, and corporate publications, working as part of the M&C team on the design and execution of print and digital materials.
- Develops clear and compelling communications that meet established project and departmental goals.
- Protects, promotes and enhances the reputation of London Public Library through effective communications.
- Understands and effectively applies appropriate voice, tone and language level to communications depending on platform, audience and other factors.
- Researches audience needs in order to develop communications and communications strategies that meet these needs.
- Conducts effective interviews and tells engaging stories based on these interviews, using a journalistic approach.
- Provides support and communications expertise for internal communications initiatives, working closely with the M&C Team.
- Has in-depth knowledge of current accessibility legislation and best practices related to communications and applies these to all work.
- Ensures proper licensing is in place and adheres to all licensing and copyright standards and to the conditions of all purchased licenses.
- Remains current with communications trends to enable LPL to be an early adapter of appropriate ideas and extremely responsive to its community.
- Upgrades skills to meet the evolving needs of the Communications Department through the use of training software, professional literature, continuing education and conference attendance.
- **Website**
- Utilizes intermediate knowledge of website CMS platforms to build pages and to structure and optimize content.
- Works closely with the Web Developer on all technical aspects of the website, and with the M&C team on content.
- Creates new content and maintains content on website using existing CMS modules and according to established guidelines and processes. This includes landing pages, news stories, content blocks, carousels and highlighted content, website copy, scheduling content, etc
- Understands current SEO best practices for website content and structure and works with Web Developer to ensure all website content is optimized for SEO, including meta descriptions, tags, file structure, etc.
- Works collaboratively with Web Developer to review website analytics and to create and submit reports, under the direction of the Manager, Communications.
- As part of a website improvement team, considers feedback and works with designated staff on immediate and future improvements to the website.
- Maintains newsletter subscriber database, working with the Print and Distribution Assistant and the IT Department.
- Creates and sends LPL’s corporate newsletter according to established guidelines and processes.
- Builds, maintains and monitors content blocks in LX Starter.
- **Social Media**
- As part of the M&C team, assists in the planning, creating and sharing of content optimized for engagement on for established LPL social media channels.
- Monitors LPL social media channels and refers questions and issues as appropriate. Responds to comments as appropriate and in consultation with the Manager, Communications.
- Maintains LPL’s Google Business Profile and other corporate digital platforms.
- Collects and analyzes metrics for all LPL social media.
- As part of the M&C team, stays up to date on factors that will improve or affect the reach of LPL’s social media and recommends and implements changes.
- As part of the M&C team, assists in the planning, training and ongoing support of staff contributing content to be shared on LPL’s social media.
- **Photography and Videography**
- Takes photos and videos for print and digital use as needed.
- Edits photos and videos at a basic level and using design elements created by the Graphic Design Specialist and Digital Marketing Specialist.
- As part of the M&C team, and under the direction of the Manager, Communications, purchases, and maintains stock photo and video files.
- As part of the M&C team, captions all videos
- Remains current with kno

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