Head of Growth
3 days ago
**The Role**
As LOGO's Head of Growth, you'll be an essential part of our long-term success, shaping our campaigns across the customer lifecycle and facilitating continuous experimentation and improvement of our content and channels. This role is designed to offer an excellent opportunity for your own growth.
You'll have the opportunity to:
- Create, execute, and optimise LOGO's growth programs including, but not limited to, search, social, influencer, and customer marketing.
- Identify and execute high-impact projects yourself and with your small team
- Develop and plan a short and long term growth roadmap around key initiatives like Campaigns, Lifecycle/In-app, Community, Content, Affiliates/Partnerships, etc.
- Nurture and educate leads throughout the buyer journey
- Measure campaign performance and optimise LOGO's marketing programs
- Assist with managing budgets to maximise effectiveness
- Deliver insights needed to align marketing activities and growth goals
- Research, evaluate, and recommend new channels and opportunities
**Requirements**:
**You should bring**:
- A proactive and hands-on approach
- Comprehensive understanding of the micro and small business B2B SaaS market
- Drive and determination to optimise for value to users and customers
- A proven track record of driving revenue growth and enhancing customer experience
- Strong communication and collaboration skills
- Leadership experience
- Previous experience in scaling SaaS startups
- Familiarity with campaign calendars, organic and paid marketing, lead nurturing, Google Analytics, subscription analytics, and customer engagement platforms
- Excellence in copywriting, customer research, and data literacy
- Willingness to fail (quickly and forward), learn, and grow
**Benefits**
**You'll get**:
- An inclusive and diverse work environment where we prioritise the well-being and growth of our team
- Flexibility to work from anywhere
- To grow your skills and career with a growing company enabling entrepreneurs all over the world
- Annual meetups and occasional coworking days in the Vancouver BC area
- A monthly stipend to help you work comfortably and effectively
- A minimum vacation policy
- Fully paid benefit plan (in Canada and where available)
- Competitive compensation commensurate with experience
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