Head of Growth Marketing
2 days ago
**About Us**
Founded in 2014, Spring Financial has spent the last 7 years simplifying the lending process for millions of Canadians facing every type of financial circumstance. In the process, we’ve become the largest fintech loan originator in the country with over 50,000 monthly applicants and over 250,000 loans originated Today Spring offers mortgages, personal lending, and credit building & savings products - all of which are made available to Canadians from the comfort of their own home and without having to visit a branch
**The Role**
**Key Responsibilities**
- Design and implement a comprehensive, innovative and effective lead generation strategy
- Launch new initiatives, creatives, and campaigns as a thought partner within the Marketing Team
- Identify and prioritize full-funnel growth opportunities through A/B testing, ROI analysis, and experimental design
- Forecast, measure, analyze and report on the quality of the lead generation campaigns and spending
- Work closely with the senior stakeholders (alongside the executive team), product and sales departments to ensure appropriate alignment on messaging, strategy and KPIs
- Evaluate the effectiveness of campaign ROIs on a constant basis in order to improve and adjust strategies accordingly
- Execute market research to unlock new acquisition opportunities
**Key Skills / Qualifications**
- 5+ years of demand/lead generation experience (preference: B2C Fintech landscape)
- BA in business or a marketing related field (or equivalent experience)
- Success managing large-scale lead generation rollouts
- Developed, implemented and managed highly engaging campaigns delivering expectational ROI, traffic and revenue
- Experience diving deep into data, identifying and understanding opportunities to improve conversion, adoption, and increase growth
- A growth mindset with deep knowledge and hands-on experience building funnels and lifecycle journeys
- Expertise in the latest innovative solutions, industry trends and emerging end consumer data
- Aptitude for forecasting and ROI/Campaign analyses
- Exceptional communication skills
- Proactive, positive, and organized, with a curious mind suited perfectly for problem solving
**What is in it for you?**
This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together We offer a highly competitive salary and benefits package in addition to providing our employees with continuous training and development.
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