Director, Head of Product Marketing
5 days ago
We seek, via our Canadian partner Softmax Data, a dynamic Head of Product Marketing to spearhead our global product marketing initiatives. In this high-impact role, you’ll lead the development and execution of go-to-market strategies, product positioning, and messaging that sets our SaaS product apart in a competitive landscape.
With a focus on scaling our messaging across North America and the ANZ region, you’ll manage product launches, collaborate with cross-functional teams, and develop compelling sales and marketing materials. Your leadership will be instrumental in shaping our product marketing team, driving market leadership, and contributing to our rapid growth phase. p>Responsibilities
- Lead global go-to-market strategy and messaging for new and existing products.
- Monitor and understand the product technology landscape, including market trends and competitors.
- Develop positioning that differentiates the product in the market.
- Apply best practices for product launches, pricing, packaging, and positioning.
- Collaborate with internal teams to implement marketing strategies.
- Produce content and enablement materials for internal teams and customers.
- Support the promotion of our products externally through our website, campaigns, press releases, webinars, etc.
- 5+ years of experience in product marketing of mid-market B2B SaaS products, with a strong preference for product-led growth experience. Experience in marketing SaaS tools to B2C audiences is also beneficial.
- Experience with end-to-end product launches in mid-market-focused B2B products.
- Ability to execute cross-functionally with sales, marketing, and product teams.
- Experience in developing sales and marketing presentations and collateral.
- Strong analytical skills and experience in data-driven decision-making.
- Ability and willingness to be in the office 3 days/week.
The range for this role is up to CAD$214k + up to 10% bonus depending on experience/acumen and Softmax Data benefits include:
- Paid Time Off
- Dental, Vision
- Prescription Reimbursement
- Massage / Chiropractor / Physio Therapy
- Life Insurance
- Out-of-Country Travel Insurance
No agencies please.
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