Senior Director of Growth Marketing

3 days ago

Vancouver, British Columbia, Canada Renewal By Andersen of British Columbia Full time
Job Summary

We are seeking a highly experienced Senior Director of Growth Marketing to lead our marketing strategy and drive business growth.

About the Role

This is a pivotal leadership position that requires an exceptional marketer with a proven track record in scaling businesses, fostering high-performing teams, and driving measurable growth. As the Senior Director of Growth Marketing, you will oversee our lead generation efforts, provide valuable insights, and develop a culture of accountability and excellence.

Key Responsibilities:
  • Strategic Leadership:
    • Develop and implement comprehensive marketing strategies to fill the sales team's appointment capacity, drive growth, and enhance our brand.
    • Lead and inspire a high-performing marketing team with leadership bench strength development at all times.
    • Scale the business effectively, maximizing marketing spend with comprehensive analytics and problem-solving.
  • Lead Generation and Market Analysis:
    • Oversee traditional and non-traditional marketing strategies for lead generation.
    • Conduct market research and competitive analysis to identify opportunities and trends.
    • Best practice share with other Marketing Leaders in the Renewal by Andersen network of locations to find opportunities.
    • Leverage our database and reporting systems to provide access to timely and accurate reports that inform strategic decision-making on campaigns.
  • Brand Development:
    • Oversee brand positioning, messaging, and creative campaigns.
    • Ensure Brand Standards are adhered to throughout our advertising mediums.
  • Digital Marketing:
    • Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
    • Ensure regular testing of new digital advertising while containing costs.
  • Team Development and Culture:
    • Develop the knowledge, capacity, and capability of the marketing team, forging future leaders.
    • Lead by example and promote a culture of excellence, collaboration, and continuous development.
    • Ensure all team members align with our "Everybody's Gotta Win" value and promote our culture internally.
  • Compliance and Risk Management:
    • Ensure compliance with local, provincial, state, and federal regulations.
    • Manage major risk factors in advertising and spam laws, leveraging major opportunities.
What We're Looking For:

We are looking for a seasoned marketing executive with:

  • Marketing Expertise: Over a decade of experience in B2C and B2B marketing, with a focus on lead and demand generation, business development, and driving measurable growth.
  • Growth Leadership: Proven ability to scale businesses and achieve significant market expansion through strategic marketing initiatives.
  • Team Builder: Extensive experience leading, developing, and managing both in-office and remote teams, fostering a high-performance and collaborative culture.
  • Strategic Thinker: Demonstrates excellent business judgment, negotiation skills, and the ability to influence stakeholders effectively.
  • Cross-Functional Collaborator: Thrives in building strong partnerships with diverse leadership teams to drive organizational success.
  • Executive Communicator: Excels in crafting and delivering clear, impactful messages to stakeholders at all levels.
  • Educational Foundation: Holds a bachelor's degree in Marketing, Business Administration, or a related field, with an MBA preferred for enhanced strategic and operational insight.
Why Join Us?

We offer a dynamic work environment with:

  • Career Growth: Clear path to becoming the Chief Marketing Officer.
  • Considerable Growth Opportunities: With three existing markets, one 15 years with the brand, One with 8, and one about to open, we have remarkable runway. Additionally, we have active prospects to acquire major geography.
  • Contagious Company Culture: Work in an environment that promotes collaboration and teamwork, high trust, and work-hard play-hard culture.
  • Collaborative Environment: Join a tight-knit senior leadership team.
  • Comprehensive Benefits: Health, dental, and vision insurance, retirement plans, and more.
  • Competitive Compensation: Industry-leading base plus bonus comp plan, including profit share. $500k-750k with room to grow with scale.

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