Manager, Consumer Strategy

3 months ago

Toronto, Canada Green Shield Full time

**WHO WE ARE**
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

**THE ROLE IN A NUTSHELL**

We’re looking for a strategic leader to play a pivotal role in driving the overall strategy and execution of a consumer strategy for GreenShield by defining and implementing innovative strategies aimed at creating new products and services, enhancing loyalty and consumer impact, and driving the overall business forward.

You will act as the central point, coordinating with various teams to oversee the entire development process, from the initial concept to the build and launch of new consumer-focused products, services, partnerships and overall experiences. You will work with the product, technology, regulatory, marketing, and other cross-functional teams on research, concept definition, user experience, product requirements & build, and strategic partnerships.

Key Responsibilities:

- Develop and lead strategic initiatives to accelerate our customer transformation, drive business growth, and deepen our engagement with consumers.
- Spearhead consumer research initiatives to discern emerging trends, untapped needs, and opportunities to better cater to various consumer segments.
- Identify pivotal growth strategies, understand their evolution over time, and oversee their implementation.
- Foster strong collaboration across departments, including product, marketing, legal & regulatory, data and technology, to ensure alignment and successful execution of strategic goals.
- Scout, establish and manage a broad range of external partnerships.
- Implement a robust performance measurement framework to track the progress of strategic initiatives.
- Regularly report on key performance indicators and strategy updates to senior leadership and other stakeholders.

**WHO WE'RE LOOKING FOR**
- Proven track record (8-10 years or equivalent) in a strategic role driving innovation within large and complex environments, ideally in health or digital health.
- Bachelor's degree in business, healthcare, or a related field. Master's degree is preferred.
- Strategic thinker with a customer-centric mindset, able to identify opportunities and develop effective go-to-market strategies.
- Proven ability to lead and deliver complex strategic projects, with a track record of advancing new ideas and products from early conception through to pilot and launch.
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional communication and presentation abilities.
- Strong leadership and interpersonal skills with the ability to collaborate effectively with diverse teams.
- Highly self-motivated with a strong sense of ownership, consistently delivering on project deliverables in dynamic and fast-paced environments.

**THE CULTURE**
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All

**A FEW MORE DETAILS**
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their

  • Product Manager, Consumer Strategy

    6 months ago

    Toronto, Canada Greenshield Holdings Full time

    **Our Mission**: GreenShield Health is on a mission to improve your mental health at home, at work and beyond. We offer accessible, affordable and effective digital mental health solutions for individuals and organizations that care. With secure virtual counselling, personalized therapist matching services and digital-first employee wellness programs,...

  • Manager, Direct-to-consumer, Strategy and

    3 months ago

    Toronto, Canada Bell Média Full time

    Req Id: 420133 At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the...

  • Director of Consumer Insights and Strategy

    2 weeks ago

    Toronto, Ontario, Canada AIP Connect Full time

    Unlock Business Growth with Strategic InsightsAIP Connect is seeking a seasoned Director of Consumer Insights and Strategy to champion business growth through in-depth consumer understanding.About the Role:We are looking for an experienced professional with 8+ years of insights/market research/analytics experience, preferably within CPG, to lead strategic...

  • Assistant Brand Manager

    6 months ago

    Toronto, Canada Irving Consumer Products Full time

    **Assistant Brand Manager - Customer and Brand Marketing (USA)** At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products - including national brands (Royale® & Scotties®) and private label. We pride ourselves in our commitment to providing the best...

  • Canada Consumer Broadband Strategy Lead

    2 weeks ago

    Toronto, Ontario, Canada Amazon Full time

    At Amazon, we are seeking a highly skilled professional to lead our Canada consumer broadband strategy. As a member of the North America Consumer team, you will be responsible for launching consumer products and services in Canada.About UsAmazon is committed to increasing global broadband access through its Project Kuiper initiative. This project aims to...

  • Visionary Consumer Insights Leader for Growth Strategy

    2 weeks ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Unlocking Consumer-Driven InnovationThe Kraft Heinz Company is seeking a seasoned Director of Consumer Insights to spearhead our growth strategy, leveraging their expertise in strategic insights and consumer research to drive business forward.This critical role will lead the development of comprehensive research plans across key marketing Ps, including...

  • Business Development Manager

    5 months ago

    Toronto, Canada Consumer Genius Full time

    **Job Title: Business Development Executive** **Company**: Consumer Genius Inc. **Location**: Flexible (Remote) **About Us**: Consumer Genius Inc. is a leading provider of digital leads and calls to a wide range of financial companies including law firms, insurance firms, car dealerships, and lenders across the USA, Canada, and the UK. As one of North...

  • Consumer Insights and Research Manager

    6 months ago

    Toronto, Canada Lindt Corporate Full time

    Specifically, this role will deliver Category, Consumer, Brand Understanding and provide actionable recommendations to drive brand growth, overseeing all aspects of consumer, brand research, leading vendor research relationships, relationships with global International insights team, category and brand research projects, mining trends and historic behavior...

  • Manager, Category

    6 months ago

    Toronto, Canada Irving Consumer Products Full time

    **Manager, Category and Shopper Development - Cavendish and Irving Consumer Products (SHARED INSIGHTS TEAM)** **Cavendish Farms is a leading producer of frozen food products for retail and foodservice markets throughout Canada, the United States and around the world. We have an appetizer plant in Wheatley, ON, two state-of-the-art potato processing plants...

  • Senior Consumer Insights Manager

    2 weeks ago

    Toronto, Ontario, Canada Pernod Ricard Full time

    Company OverviewPernod Ricard is a leading spirits and wine company with a rich history of innovation and commitment to quality. Our portfolio includes some of the world's most renowned brands, such as Corby Spirit and Wine Limited, Hiram Walker and Corby's, and Pernod Ricard global teams.Salary and BenefitsWe offer a competitive salary range of $120,000 -...

  • Manager, Consumer

    3 months ago

    Toronto, Canada Pernod Ricard Full time

    Company Name: Corby Spirit and Wine Limited Location: Toronto, ON, Canada Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka.   Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka,...

  • Consumer Insights Manager

    1 month ago

    Toronto, Ontario, Canada Glassdoor Full time

    About the RoleGlassdoor is seeking a skilled Consumer Insights Manager to join our team. As a key member of our organization, you will be responsible for gathering and analyzing consumer data to inform our marketing strategies and product positioning. This role requires a strong analytical mindset, excellent communication skills, and the ability to work...

  • Pricing Strategy Manager for Global Consumer Services

    2 weeks ago

    Toronto, Ontario, Canada HelloFresh Full time

    About HelloFreshHelloFresh is a leading global food technology company with a mission to change the way people eat forever. Our core business model focuses on delivering high-quality meal kits directly to our customers' doors, providing a convenient and enjoyable cooking experience.Job SummaryWe are seeking an experienced Pricing Strategy Manager for Global...

  • Consumer Brand Lead

    4 weeks ago

    Toronto, Ontario, Canada Edelman Full time

    About The Role:We are searching for a strategic account manager to lead consumer brands in client service, new business, team development and management, and quality of work delivery to clients.You will develop and drive PR strategies and campaigns, working closely with clients to understand their needs and deliver tailored solutions.This role requires a...

  • Brand Manager

    2 weeks ago

    Toronto, Canada Post Consumer Brands Full time

    Business Unit Overview: Brand: Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing...

  • Strategic Insights Leader

    3 days ago

    Toronto, Ontario, Canada The Kraft Heinz Company Full time

    Job OverviewThe Kraft Heinz Company is seeking a skilled Strategic Insights Leader to drive growth strategies for our Global Disruptive Innovation team.About the RoleThis hybrid role will involve working 2-3 days a week in the local office, with limited travel or visits to external locations. As a Strategic Insights Leader, you will be responsible for...

  • Customer Strategy Manager

    6 months ago

    Toronto, Canada Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer...

  • Customer Strategy Manager

    6 months ago

    Toronto, Canada Mondelēz International Full time

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and...

  • Consumer Insights Specialist

    6 months ago

    Toronto, Canada McDonald's Full time

    Company Description: At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper...

  • Strategic Consumer Insights Manager

    2 weeks ago

    Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands International, Inc.Restaurant Brands International Inc. is a leading global quick-service restaurant company with an annual system-wide sales of over $40 billion and more than 30,000 restaurants in over 100 countries worldwide. The company owns four prominent and iconic QSR brands – Tim Hortons, Burger King, Popeyes, and Firehouse...