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Strategic Insights Leader

1 month ago

Toronto, Ontario, Canada The Kraft Heinz Company Full time

Job Overview

The Kraft Heinz Company is seeking a skilled Strategic Insights Leader to drive growth strategies for our Global Disruptive Innovation team.

About the Role

This hybrid role will involve working 2-3 days a week in the local office, with limited travel or visits to external locations. As a Strategic Insights Leader, you will be responsible for leading agile research plans for new products using risk-based approaches and forward-thinking methods across whitespace identification, opportunity assessment, innovation forecasting, and innovation validation.

Key Responsibilities

  • Develop and lead strategic insights initiatives to drive growth for our global brand portfolio.
  • Leverage in-depth knowledge of consumer and culinary trends, competition, and consumer and shopper behavior to ideate and encourage growth strategies.
  • Evaluate sales impact of innovation and identify lessons learned to improve trial, velocity, and incrementally of future innovation.
  • Work with research vendors to provide outstanding research approaches for agility, speed, and breakthrough insights.
  • Help develop research Best Practices for the organization.

Requirements

  • Proven experience in Strategic Insights/Consumer Research, preferably within CPG.
  • Proficient in various market research techniques, including both qualitative and quantitative methods.
  • Strong analytical skills, including pricing and designing and implementing in-market tests.
  • Ability to lead multiple projects simultaneously.
  • Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).

Benefits

This role offers a competitive salary range of $120,000 - $180,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.