Account Based Marketing Manager

5 months ago

Kitchener, Canada Trackunit Full time

As an Account Based Marketing Manager at Trackunit, you are inspired by building and implementing Trackunit’s ABM campaigns. In this role, you will be responsible for planning, organizing, and implementing programs that generate new prospects and advance existing opportunities for the Commercial team within targeted accounts and personas. You will act as a liaison between marketing and our Commercial to develop custom tactics designed to penetrate a specific set of targeted accounts.

***The mission of the Account Based Marketing Manager****:

- Build an ABM strategy and execute multichannel 1:1, 1:few, and 1:many campaigns and growth experiments to support Trackunit in achieving ambitious pipeline and revenue targets.

**Every day is different, but you can expect to**:

- Build quarterly plans for campaigns and live/virtual events supporting Commercial priorities, ensuring key stakeholders across Marketing, Commercial, Customer Success, and Product have needed visibility.
- Gain a deep understanding of the product and ICP to inform messaging and experiment theses.
- Collaborate closely with marketing counterparts (like Content & Comms) to integrate ABM activations into existing marketing initiatives where key accounts are present.
- Regularly meet with Commercial leadership and account executives to stay informed about market dynamics, key account movement, and assess program effectiveness.
- Provide ongoing reporting, campaign insights and progress on reaching goals to stakeholders.

**Who are you?**:

- You are an an enthusiastic, data-driven account-focused marketing manager, with experience in demand generation or ABM specifically.
- Experience in developing, managing, and scaling 1:1, 1:few, and 1:many strategic account, vertical, or ABM marketing programs.
- You get excited by the idea of endless opportunities from an account based marketing perspective and making the role your own.

Don't meet every single requirement? No worries - this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.

**Why should you choose Trackunit?**:

- A place and a community in an agile growth SaaS business with a start-up mentality and with possibilities to grow internally in the company.
- Great development opportunities through training and coaching, facilitated through Impact Conversations where you shape a learning path every quarter and touch on your impact as it relates to our triple focus - impacting yourself, impacting team members, and impacting the Trackunit.
- We offer flexibility in how you structure your day the routines you build for optimal work-life balance.
- We are on the journey towards eliminating downtime, all together - and all our colleagues that are a part of Trackunit are acknowledged and a huge part of reaching our goals.

**What happens from here**:
The virtual hiring process includes the following steps:

- Meet and greet interview. Here you will meet our Director of Global Marketing, Daniela Lazarevic.
- Strength-based personality discussion. You will fill out an online personality assessment prior to the interview with our HR Business Partner, Jaramie. We’ll provide feedback with you from the assessment with the aim to have a dialogue about where you thrive.
- Case study interview. You will meet with the Director of Global Marketing, Daniela Lazarevic and VP of Marketing, Christoffer Larsen to talk us through your strategy for the ABM campaign we’d present. You’d then get dedicated 1:1 time with Chris.
- Offer presentation and walk through.

**Connecting Construction**

In Trackunit, we’re committed to construction - one of the largest industries in the world. Over the past two decades, Trackunit has been developing technological progress within construction. Today, we are a global IoT provider (Internet of Things), supporting and accelerating the agenda for an entire industry on a global scale. We believe in taking a people approach in everything we do. Being human-centric is not restricted to our products - it’s a way of life at Trackunit. We’re proud to be a truly global team that puts our people first. Our colleagues get together in hubs spread across the globe, but we embrace the idea of working remotely and in environments that inspire you. Everything we do, we do to eliminate downtime and build the most useful industry for the world.
- We hire skilled and enthusiastic people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and are enthusiastic about connecting construction, we want to hear from you._

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