Customer Marketing Manager

5 months ago

Kitchener, Canada Trackunit Full time

As a Customer Marketing Manager in Trackunit, you are inspired by assisting our customers be as successful as they can, adopt new features and functions, and evangelize our solutions to the industry. The Customer Marketing Manager works closely across our three marketing formations and our broader Customer Success organization.

With locations in the hearts of London and Kitchener, Ontario we offer you a flexible setup with the possibility to work from one of our locations or remotely from anywhere in Ontario.

**The mission **of the Customer Marketing Manager**:

- **Customer Advocacy**: Build a lasting community of customer brand advocates to fuel our growth by leveraging customer reviews, testimonials, case studies, referrals, and references.
- **Go-to-Market Campaigns**:Owning campaign planning and execution for product GTM campaigns to promote new product and feature adoption
- **Expansion Account-Based Marketing**:Promote and assist with upsell and expansion opportunities in partnership with Customer Success and Commercial to deliver expansion revenue with custom 1:1 or 1:few programs

**Every day is different, but you can expect to**:

- Work cross-collaboratively to build custom marketing content for Customer Success and Commercial to drive upsell, cross sell, and advocacy opportunities with customers.
- Facilitate the customer success story ideation process and interviews, enabling customer-facing teams and external partners to leverage customer stories.
- Craft and execute on product go-to-market communications to increase product awareness and adoption.
- Lead the Account Special Care program for our strategic customers, in partnership with Customer Success, Product, and Engineering
- Support partner and co-marketing initiatives within our partnership program

**Who are you?**
- Experience in developing and managing customer marketing/customer communications, customer advocacy, or expansion focused account-based marketing programs.
- You get excited by the idea of endless opportunities from a customer marketing perspective and making the role your own.
- You can build genuine relationships with customers through engaging marketing content and campaigns.

Don't meet every single requirement? No worries - this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.

**Why should you **choose Trackunit**?**
- A place and a community in an agile growth SaaS business with a start-up mentality and with possibilities to grow internally in the company.
- Great development opportunities through training and coaching, facilitated through Impact Conversations where you shape a learning path every quarter and touch on your impact as it relates to our triple focus - impacting yourself, impacting team members, and impacting the Trackunit.
- We offer flexibility in how you structure your day the routines you build for optimal work-life balance.

**What happens from here**

The virtual hiring process includes the following steps:

- Meet and greet interview. Here you will meet our Director of Global Marketing, Daniela Lazarevic.
- Strength-based personality discussion. You will fill out an online personality assessment prior to the interview with our People Business Partner, Jaramie. We’ll provide feedback with you from the assessment with the aim to have a dialogue about where you thrive.
- Assignment-specific interview. You will be given a quick case to prepare that will presented to the case to Director of Global Marketing, Daniela Lazarevic, VP of Marketing, Christoffer Larsen, and AVP of Customer Success for North America, Roxanne Rowe.
- Offer presentation and walk through.

**Connecting Construction**

In Trackunit, we’re committed to construction - one of the largest industries in the world. Over the past two decades, Trackunit has been developing technological progress within construction. Today, we are a global IoT provider (Internet of Things), supporting and accelerating the agenda for an entire industry on a global scale. We believe in taking a people approach in everything we do. Being human-centric is not restricted to our products - it’s a way of life at Trackunit. We’re proud to be a truly global team that puts our people first. Our colleagues get together in hubs spread across the globe, but we embrace the idea of working remotely and in environments that inspire you. Everything we do, we do to eliminate downtime and build the most useful industry for the world.
- We hire skilled and enthusiastic people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and are enthusia

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