Marketing Specialist

5 months ago

Kitchener, Canada LogiSense Corporation Full time

LogiSense is seeking a Marketing Specialist who is passionate about leading a content strategy for implementation of account based sales and marketing go-to-market motions.

As a key member of our marketing team, you’ll help us establish and execute on marketing strategies for our industry-leading usage-based billing platform that offers companies a new way to do business.

LogiSense believes that people should pay for what they use, that billing should be clear and accurate, and that companies should treat customers with foresight and respect. The technology needed to do that—to measure, rate, and bill for every instance, event, or action—is complex and always changing. Together, we’re building the future of business.

LogiSense values work-life balance, seeks people of high integrity and talent and offers excellent benefits and pay along with company funded opportunities for personal development, training and certification - not to mention company hackathons, social events and other company-sponsored activities to enable team innovation and individual professional development. Employees enjoy a work-from-home virtual environment with an outstanding group of people who are solving new challenges around monetizing IoT, Communications and XaaS products and services for Enterprise customers.

**The position**

At LogiSense, our core values are: Be good. Seek balance. Get paid. Every decision we make aligns to these principles. In this role you'll...

**Be Good At**:

- Leading content strategies for implementation of account-based sales and marketing go-to-market motions.
- Creating and executing social media campaigns and developing informative blog content to drive brand awareness and engagement
- Developing and implementing marketing strategies in conjunction with Sales and Executive leadership
- Developing and implementing demand plans, conversion targets and campaign strategies to help the organization achieve its growth objectives
- Managing, monitoring and funding advertising campaigns on various platforms such as Google Ads, LinkedIn and others
- Search Engine Optimization strategies, research, and marketing competitive analysis
- Creating annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities in conjunction with Sales and Executive leadership
- Proactively engaging with the Direct and Indirect Sales teams to coordinate, communicate, and optimize the impact of marketing activities and prospect conversion rates and volumes
- Educating the sales team on new and planned marketing activities, including global, regional, and local programs
- Identifying opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Demonstrating your 3-5 years experience in a high-tech B2B demand generation, ABM, or field marketing role leveraging your post-secondary degree in Marketing, Business, or comparable education/experience
- Understanding of how to use inbound marketing and content marketing to generate more qualified leads
- Leveraging AI to optimize the velocity and quality of content

**Seek Balance Through**:

- The option to work how you choose: LogiSense is committed to letting our staff work fully remote, in office, or using a hybrid model of their choosing
- A healthy work-life balance, enjoying paid time off and holidays, and also taking advantage of time and funding provided by LogiSense to develop your skills and education
- An enthusiasm to work both individually and collaboratively in a team environment
- Growth through challenging day-to-day work and company funds for professional development and education

**Get Paid**:

- A highly competitive salary and bonus structure, comparable to or above industry standard
- Perks of life at LogiSense include autonomy and virtual work flexibility, comprehensive benefits (optical, dental, pharmaceutical and others), RRSP matching, paid vacation, and company holiday shutdown in addition to numerous other events, perks, swag and other accoutrements of the LogiSense culture
- Via stock options and equity on a discretionary basis for long-term high performers dedicated to the success of the company

**You do more than check boxes**

We’re not just looking for a list of qualifications — we’re looking for the right person for the job. We take pride in creating a great culture with autonomy, flexibility and world-class pay and benefits. In return, we are seeking intelligent, curious and driven individuals who see things the way we do.

We’re looking for a Marketing Specialist who wants to grow their career and take an active role in improving our product and our company.

Your ideas matter. Your work matters. You matter. Come join our team

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