Marketing Communications Coordinator

6 months ago

Niagara, Canada Walker Industries Holdings Ltd. Full time

**About Walker**

Walker Industries, a fifth-generation, family-owned company founded in 1887, operates from its base in the Niagara Region with facilities across Canada and the United States. We employ more than 1,200 people in environmental waste management and recovery, renewable energy, paving and construction, aggregates, and emulsions chemistries.

Growth and transformation are a natural part of our business and our employees evolve with us.

We are looking for a Marketing Communications Coordinator at our Walker Head Office location.

Reporting to the Marketing Manager, and working as part of a multi-disciplinary team, the incumbent supports the implementation of marketing communication initiatives by developing, coordinating and editing content in alignment with brand voice and project objectives. Provides executional support for event marketing, public relations and digital engagement campaigns in alignment with annual marketing plan execution.

**Responsibilities**
- Supports content creation for website buildout and ongoing optimization including development of customer and project case studies and campaign landing pages.
- Supports content calendar planning and execution; creating/editing content to support target group engagement.
- Supports Marketing Managers in content creation for marketing programs (e.g. advertisements, brochures, community newsletters, interior signage program, etc.).
- Assists with recruitment strategy execution, developing content for marketing collateral (e.g. brochures, presentations, website recruitment content, digital channels).
- Supports end to end execution of community events and tradeshows and promotion.
- Supports PR initiatives, coordinating content collateral and key messaging.
- Tracks, analyses and reports on marketing communication initiatives to optimize programs and use of various platforms (e.g. website metrics, digital campaign engagement rates, etc.)
- Monitors Google My Business customer comments, working with internal resources to formulate responses and delivers them in a timely manner.
- Manage Marketing SharePoint page, to support internal stakeholder groups, developing and assessing usage needs to ensure brand standards are maintained (e.g. process/guidelines for logo usage, presentation, brochure and business card templates, etc.).
- Assist with the development and execution of internal marketing communications, announcing new initiatives and programs to support employee engagement.
- Perform media monitoring for all brands to support internal stakeholders and identify opportunities for sharing on Corporate News & Reports website page.

**Skills**
- Able to work with limited supervision and to take discretionary action as required.
- Professional manner, tact, diplomacy and discretion in dealing with clients, vendors and associates.
- Superior verbal and written communication skills.
- Strong prioritization and time management skills.
- Proactive - anticipates and initiates action to meet needs.
- Adaptable - able to work with diverse personalities and styles.
- Strong analytical skills with ability to work with consumer insight, financial and sales data.
- Strong creative and planning skills.

**Experience the Benefits of Working at Walker**
- Career Support_
- Education reimbursement, training, and professional development opportunities
- Internal advancement opportunities at all levels
- Reimbursement of professional dues and tuition
- Health & Well Being_
- Wellness subsidy to support healthy lifestyle
- Employee Assistance Program (EAP)
- Culture & Community_
- 2 paid volunteer days per year
- Social and networking events
- Salary/Wage & Benefits_
- Competitive salary including a bonus component
- Group health/dental/vision/prescription drug plans
- Paid vacation days
- Short-term and long-term disability plans
- Term life insurance and critical illness
- Retirement programs including Pension, RRSP and TFSA

**How to Apply

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