Marketing & Event Manager
5 days ago
Job Overview
The Marketing & Event Manager is responsible for developing, implementing and executing the “Another World Next Door” marketing plans for Wineries of Niagara-on-the-Lake. The organization is a dynamic, not-for-profit member association committed to promoting and increasing awareness of our world class wine destination.
Duties & Responsibilities:
Financial & Business Planning
Marketing, Digital Marketing & Media Relations
Execute approved marketing plans with a focus driving brand awareness and traffic to the member wineries. Report monthly on results and make appropriate adjustments as required.
Liaise with Social Media Coordinator and ensure all (FB, IG and TT) content supports brand and marketing objectives. Manage media/influencer relationships. Work with Marketing Committee to outline priorities and build earned media through strategic partnerships. Respond to all media inquiries and execute all media outreach.
Event Marketing & Execution
Management of the organization’s signature events including Icewine Festival and Tasting Passports. Assist with development of the event calendar and lead execution of key events. Regularly attend offsite industry events in an effort to interact and build relationships
with contacts within the industry on behalf of the Wineries of Niagara-on-the-Lake.
Communication
Other duties as required.
Reports To: Chair, Wineries of Niagara-on-the-Lake
**Qualifications**:
- Post-secondary diploma / degree
- 2-5 years destination marketing
- Proficiency in MS Office
- Familiar with and proficient in social media
- Demonstrated creativity
- Strong organization skills, ability to prioritize and meet deadlines
- Collaborative yet comfortable working on own
- Good communications and presentation skills
- Experience working with not-for profit membership and boards
- Ability to develop and manage budgets and provide basic financial analyses
Working conditions
- Remote
- Some road travel, off-site meetings / events
- Hours of work may include some evenings and weekends
Pay: $55,000.00-$65,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Paid time off
- Work from home
Schedule:
- Monday to Friday
- Weekends as needed
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Destination Marketing: 2 years (preferred)
Work Location: Remote
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