Digital Marketing

6 months ago

Niagara Falls, Canada Empowerment Technologies Inc. Full time

**This role operates in office within Niagara-on-the-Lake**

**Who we are**:
For over 20 years, we’ve been leaders in the baby safety (Levana) and DIY security space (Defender), creating ground
- breaking consumer electronics that bring peace of mind to millions of people all over the world. Selling directly through our brand websites, Amazon, and online through our retail partners such as Costco, Walmart, Sam’s Club, BJs, Home Depot and Best Buy we are growing fast and are looking for new team members to join us on this journey. For those looking to join a passionate and collaborative team that challenge conventional methods, take risks, and settle for nothing but excellence, you’ve found the right place

**How You’ll Make an Impact**:
We are looking for a fast paced, results driven **Digital Marketing & Sales Coordinator** who will be responsible for day-to-day implementation of our e-commerce strategies and the coordination within our retailer accounts. You will drive customer awareness, consideration, conversion and loyalty. Empowered with the freedom to try new things and see your ideas come to life, it’s our entrepreneurial spirit and relentless drive to produce superior customer experiences that ensures we’re constantly growing the Levana and Defender brands.
- **Influencer Campaigns**: Obtain influencer opportunities, in exchange for free product for the Levana and Defender brands, through social media brand partnerships. Track, report and analyze efforts with the ultimate goal of increasing sales.
- **Amazon Operations**: Assist in the daily amazon channel operations, including promotions, product page auditing and sales reporting.
- **Retailer Operations**:Completing the new item set ups as well as aiding in the sales growth by providing a review of retailer content as well as assisting with pricing and promotion verification.
- **Earned Media**:Reach out and successfully secure publications/journalists to promote products in “Best of” guides, “Top 10” lists, product review articles or relevant product blogs.
- **Affiliate Marketing**: Manage the brands’ affiliate program to identify new opportunities and manage relationships with existing affiliate partners. Track, report, analyze and improve results, while adhering to our ROAS goals.
- **Social Media Management**: Coordinate in the development of cohesive, relevant and engaging written and visual content for all social media channels (static images, infographics, videos, blog content, etc.) that encourage engagement, increase brand awareness, and drive traffic to the websites. Ensure we are growing social media following aggressively month over month
- **Copywriting & Blog Writing**:Create engaging copy with flare. Master the art of turning ‘tech speak’ into ‘street speak’ to effectively communicate our offerings to consumers. Develop cohesive, relevant written content that encourages engagement, increase brand awareness, and drive traffic to the websites.
- **Other**:Support the Marketing, Design and Sales Teams with ad hoc projects as required

**Who You Are**:

- Minimum of one year digital marketing experience working on awareness tactics and/or Conversion Rate Optimization (CRO)
- Exceptional written and verbal communication skills with the ability to maintain a clear and consistent brand voice
- Eager to learn and grow, you likely have a Bachelor’s Degree in Marketing, Communications, or a related field
- Experience with the following platforms is considered an asset: Shopify, Asana, Klaviyo, Facebook
- Thorough knowledge of social media platforms and best practices (Facebook, Instagram, Tik Tok, etc)
- “No task is too small” attitude
- Understanding of Google Analytics
- Strong understanding of and experience using Excel
- Ability to adapt to and manage changing priorities independently in a fast-paced entrepreneurial environment without missing critical deadlines
- Constantly learning and on the hunt for new and innovative strategies

**Our Core Values**
- **Excellence - **We never settle for “good enough.
- **Results** - The path to success is paved with our dedication.
- **Love** - Challenges are no match for our hearts and minds.
- **Learning** - Experimentation and curiosity are part of our DNA.
- **Simplicity** - We strip away the non-essentials to get to what really matters.

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Niagara Falls, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person

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