Real Estate Marketing Manager

6 months ago

Toronto, Canada Habitat for Humanity Greater Toronto Area Full time

**Job Title: Real Estate Marketing Manager**

**Reports To: VP, Marketing**

**Division: Marketing & Communications**

**Terms of Employment: Full-time, Monday - Friday (9 am -5 pm)**

**Salary: $52,000 - $61,000/ year**

**Location**: 155 Bermondsey Road, Toronto ON. Habitat GTA currently deploys a hybrid working environment, asking staff to come onsite once (1) per week at minimum.

**Who We Are**

Habitat for Humanity GTA is greater Toronto’s most recognized provider and advocate of solutions that tackle our region’s housing crisis. Our mission is to create a world where everyone has a safe, quality place to live. We focus on creative solutions to address the affordable housing crisis in Toronto, Brampton, Caledon, York Region and Durham Region. With the help of volunteers, donors and community partners, we unlock change for generations by bringing the benefits of home ownership to more people and communities. Since 1988, Habitat GTA has built 23 new communities, empowering more than 500 families.

We are a land developer, a home builder, a fundraiser, and a mortgage holder. In support of our homebuilding operations, Habitat GTA operates a retail home improvement store called Habitat ReStore, which sells donated home furnishings, appliances, and renovation materials, with all proceeds helping us build more homes.

Habitat GTA is growing. We are an innovative, entrepreneurial social enterprise that has been increasing our capacity for impact each and every year. Together, we are building a better, more inclusive GTA for everyone.

**Your Impact**

This new role will lead and own Habitat GTA’s real estate marketing efforts and strengthen both our internal and external community launches. The Real Estate Marketing Manager will specialize in digital marketing and be responsible for developing and executing comprehensive marketing strategies that enhance the visibility of our opportunities and enhance brand awareness. The Real Estate Marketing Manager will project manage the marketing roll-out of each of Habitat GTA’s new communities and housing units from end to end, while collaborating with the Family Partnerships and Construction teams to ensure alignment.

**The Opportunity**
- **Digital Marketing Strategy**: Develop and execute digital marketing strategies to promote communities, attract potential family partners, and build brand awareness.
- **Paid Advertising**: Plan and execute online advertising campaigns using platforms like Google Ads and social media advertising to drive traffic, generate leads, and increase brand visibility.
- **Analytics and Reporting**: Monitor the performance of digital marketing efforts using tools like Google Analytics and social media insights. Generate regular reports and adjust strategies based on data insights.
- **Project Management**:

- **Content Creation**: Collaborate in developing and editting high-quality written and visual content, such as blog posts, videos, infographics, and virtual tours to showcase communities and educate prospective family partners.
- **Website Management**: Oversee and enhance the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO). UX, SEM
- **Brand Management**: Ensure the consistency of brand messaging and visuals across all digital channels.
- **Compliance**: Stay updated on industry regulations and ensure all digital marketing efforts comply with real estate laws and regulations.

**What You Bring**
- Bachelor's degree in Marketing, Business, or a related field, or relevant experience.
- Proven experience in digital marketing, particularly in the real estate industry.
- Strong project management and organizational abilities.
- Data-driven mindset with the ability to analyze and interpret marketing performance metrics.
- Professional and proactive attitude with a passion for staying up-to-date with industry trends.

**Why Join Us?**
- A meaningful opportunity to make a difference in your local community and to have first-hand contact with the families whose lives are transformed by our work
- The pride of being part of a highly respected, high profile global charity
- A stimulating, fast paced professional opportunity in a team of like-minded ‘world-changers’
- Comprehensive health and dental benefits
- RRSP eligibility
- Flexible work arrangements
- Internal job mobility and developmental opportunities
- Wellness initiatives including EAP and corporate gym membership rate with Goodlife Fitness

**Your Application**

**Your Future at Habitat for Humanity GTA Awaits.**

Applicants must be eligible to work in Canada throughout the duration of their employment with Habitat for Humanity GTA. Proof of eligibility will be required.

Habitat for Humanity GTA is committed to creating a diverse environment and is proud to be an equal opportunity employer.

**_ We thank all applicants for their interest in Habitat for Humanity GTA, however only those selected for an interview will be conta

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