Digital Marketing Strategist

3 weeks ago


Calgary, Canada ATB Financial Full time

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).

Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:
Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.
- About the role- Accountabilities- Develop and evolve the digital strategy and experience (content, distribution, demand, development, organic & paid search) to achieve brand objectives, business goals and consumer needs
- Help design the measurement framework for any successful digital initiative, KPIs based on desired outcome(s). Align closely with the other stakeholders to define, measure and report on KPIs.
- Use CRM and marketing automation tools to understand and nurture prospects and clients based on individual wants and needs to influence acquisition, retention and loyalty objectives
- Champion inbound marketing approaches, with deep understanding and continuous learning. Responsible for delivery of the digital strategy, nurture path or digital journey to meet marketing objectives across channels
- Skills, experience & requirements- 3+ years digital marketing experience
- Outstanding organization skills, with the ability to project manage schedules, deadlines, contributors and stakeholders for multiple projects at once
- Experience with marketing tools including Salesforce, Episerver, Hubspot, Jira, Miro, Buzzsumo, SiteImprove, Google Analytics, GSuite, is an asset

Don’t meet all the requirements on the list?

We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.

What happens next?

Stay in touch
We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.



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