Marketing Specialist

2 weeks ago

Barrie, Canada Vinogradofff Full time

**Company**

Vinogradofff is a Canadian woodworking company specializing in high-end, handcrafted wood furniture and architectural elements. With three specialized wood shops located across Ontario, we focus on creating custom wood products, including furniture, cabinetry, log house structures, and live-edge furniture. We take pride in our commitment to using authentic, real wood materials and delivering exceptional craftsmanship. As part of our growing team, you will play a key role in enhancing our market presence and driving customer engagement.

**Duties**
- Assist in the development, execution, and tracking of the company’s strategic marketing plan.
- Analyze market trends, customer needs, and competitive activities to inform campaign strategies.
- Report on the effectiveness of marketing campaigns and provide recommendations for improvements.
- Design and execute marketing campaigns, including digital, print, and event-based initiatives, to promote products and increase brand awareness.
- Collaborate with creative teams (photographers, videographers, and social media specialists) to produce high-quality marketing materials.
- Ensure campaigns are aligned with company objectives and target audience preferences.
- Develop and adjust tactical marketing plans based on campaign performance and market feedback.
- Coordinate logistics for marketing campaigns, including scheduling, budgeting, and resource allocation.
- Monitor campaign timelines and ensure deliverables are met.
- Identify and reach out to potential influencers for collaborations to promote the company’s products and services.
- Communicate with local companies and partners to build and maintain strong relationships.
- Identify new ways and channels to expand into markets, including B2C, B2B, local, global, and partner/dealer-focused strategies.
- Create and execute campaigns tailored to different markets and geographies.
- Conduct regular analysis of competitors' activities to understand market positioning and identify opportunities.
- Use insights to refine strategies and stay ahead in the market.
- Develop strategic and tactical plans to maintain and strengthen relationships with existing clients.
- Design and monitor campaigns specifically for existing and key customers to drive engagement and retention.
- Oversee platforms such as Etsy, Facebook Marketplace, Pinterest, and others, ensuring the company is present and performing according to the marketing plan.
- Regularly update and optimize listings to improve visibility and sales.
- Analyze performance metrics and make data-driven adjustments to improve results.
- Work with the social media content team to ensure consistent and engaging messaging across all platforms.
- Oversee the production of promotional materials, including videos, photos, and product catalogs.
- Track and analyze the performance of marketing efforts using metrics and KPIs.
- Create detailed reports and presentations to communicate results and insights to stakeholders.
- Stay updated on industry trends and best practices to enhance marketing strategies.

**Qualifications**
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-4 years of experience in a marketing role, preferably in a production or manufacturing environment.
- Strong understanding of marketing principles and campaign execution.
- Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems, and content management platforms).
- Excellent organizational and project management skills, with the ability to juggle multiple campaigns simultaneously.
- Analytical mindset with a proven ability to interpret data and translate it into actionable strategies.
- Familiarity with platforms like Etsy, Facebook Marketplace, and Pinterest.
- Basic knowledge of furniture design is a plus.
- Creative thinker with a proactive approach to problem-solving.
- Team player with strong interpersonal skills to work effectively with creative and operational teams.
- Adaptable and able to thrive in a fast-paced production environment,
- Experience working in a production or manufacturing industry is an asset.
- Ability to travel occasionally for campaigns, events, or promotional activities if required (a company car will be provided for travelling).

If you’re a creative, hands-on professional ready to roll up your sleeves and drive marketing success, we’d love to hear from you. You will be at the heart of our efforts to showcase our craftsmanship and grow our presence in local and global markets. A great team, meaningful work, and a vision for success. Vinogradofff

Pay: From $55,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Vision care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Barrie, ON

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