Creative Content and Marketing Specialist

5 months ago

Barrie, Canada Vinogradofff Full time

**Job Summary**:
We are looking for a creative person to join our team as a Content Marketer. In this job, you will help us create and share fun and interesting content that people will love. You will think of cool ideas, make sure everything is organized, and help us show our brand to more people online. If you enjoy making content and want to help us reach more people, this could be the perfect job for you

**Duties**:

- Make plans to show off our products and make sure people know about them, in a way that helps the company reach its goals.
- Study the market, learn what customers like, what other companies are doing, and how we can do better.
- Photos and videos: Either take pictures and videos yourself or work with others to do it, making sure everything looks great for our promotions.
- Use money wisely by deciding how to spend money on marketing in a way that helps the company earn more.
- Promote our team by coming up with stories about our staff and sharing them to show how awesome they are.
- Keep our brand strong, making sure everything we put out, like ads and social media posts, looks and feels like our brand.
- Create content by making interesting stuff like posts, pictures, and videos for social media, our website, and printed materials.
- Manage shoots by organizing and overseeing photo and video shoots to make sure we get the best images and videos to promote our products.
- Design materials like brochures, catalogs, and online ads to show off our products.
- Update the website to keep the company website fresh, easy to use, and easy for people to find on search engines.
- Social media: Plan and run campaigns on platforms like Instagram, Facebook, LinkedIn, Pinterest, and Etsy to get more followers and customers.
- Work with teams by teaming up with sales and production to create and update things like presentations and case studies that help us sell more.
- Plan events, organize, and run our presence at trade shows and industry events so more people learn about us.
- Choose vendors by finding and picking the best companies to help us with things like printing and advertising.
- Understand customers by collecting feedback from them and using it to make their experience better.
- Loyalty programs: Create programs that keep customers coming back again and again.
- Work with influencers by teaming up with popular people online to help promote our products.
- Build partnerships by working with other businesses to reach more people and expand our audience.
- Train staff by teaching employees about our brand, new marketing tools, and how to support our marketing strategies.
- Track success by keeping an eye on how well our marketing is doing and reporting back with results so we can improve.
- Work with vendors by communicating with companies that help us with printing, ads, and designs to make sure everything runs smoothly.
- Stay organized by keeping detailed records of all marketing activities, spending, and results to make sure everything stays on track.
- Help the team by working closely with production, sales, and customer service to make sure our marketing helps the company run smoothly every day.
- Participate in organizing events on-site for customers, partners, and designers to build stronger relationships and showcase our products.

Pay: $39,000.00-$77,000.00 per year

**Benefits**:

- Vision care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Work Location: In person

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