Digital Marketing Coordinator
3 months ago
**Position Overview**:
**Key Social Media Responsibilities are as follows**:
- Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement.
- Create, schedule, and manage posts across platforms such as Facebook, Instagram, Twitter, and LinkedIn. Monitor and respond to social media inquiries in a timely and professional manner.
- Content Creation: Design visually appealing graphics and content, including video, for social media posts and advertisements.
- Digital Advertising: Develop and execute digital advertising campaigns on platforms like Google.
- Manage budgetary responsibilities for Google Ads and ensure cost-effectiveness.
- Collaborate with internal teams to gather information and create compelling narratives.
- Analytics and Reporting: Utilize Google Analytics to track and analyze social media performance.
- Provide regular reports on key metrics and insights, suggesting improvements based on data.
- Lead Generation: Implement strategies for lead generation through social media channels.
- Work closely with the clinical team to ensure a seamless transition from lead to enrollment.
**Qualifications**:
- Diploma or degree in Marketing, Communications, or a related field. **OR** 1-2 Years experience in social media management and digital marketing.
- Proficiency in graphic design tools and creative software.
- Familiarity with Google Analytics and experience managing Google Ads campaigns.
- Excellent written and verbal communication skills.
- Strong organizational and multitasking abilities.
We want to thank all interested applicants; however, we are only able to respond to those we would like to offer an interview to.
**Job Type**: Part-time
Pay: $20.00-$23.00 per hour
Expected hours: 10 - 15 per week
**Benefits**:
- Flexible schedule
- Work from home
Flexible language requirement:
- French not required
**Experience**:
- Google Analytics: 1 year (required)
- Google Ads: 1 year (required)
- Content development: 1 year (required)
- SEO: 1 year (required)
- Digital marketing: 1 year (required)
Work Location: Hybrid remote in Calgary, AB T3E 6L1
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