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Digital Communications and Marketing Strategist

1 month ago

Guelph, Canada The City of Guelph Full time

About Our Organization:
When you join the City of Guelph, you join a team of 2000 full and part-time employees who deliver services the community relies on every day. Together, we are bringing to life Guelph’s vision of an inclusive, connected, and prosperous city where we look after each other and our environment.

As a regional top employer, the City of Guelph values its employees and offers competitive salaries, excellent benefit packages, opportunities for professional development, a healthy work-life balance, and many roles with flexible work options. Our corporate values are integrity, service, inclusion, wellness, and learning. Guelph is consistently ranked as one of the best places in Canada to live, work, and play—all good reasons to consider a career in this beautiful city.

Job Summary:
Resumes are being accepted for the position of Digital Communications and Marketing Strategist within the Strategic Communications and Community Engagement department. Working collaboratively within the department and across businesses and reporting to the general manager, Strategic Communications and Community Engagement, the Digital Communications and Marketing Strategist has a strong citizen-centric mindset and ensures the City is using digital marketing and communications tools that serve the community and help meet the goals of the businesses of the organization.

**Your role**:

- Oversee digital marketing and communications strategy and related policies, guidelines, standards, measurement, and monitoring.
- Provide strategic advice to City employees who implement digital marketing and communications tactics in both home and external departments
- Serve as the organization’s expert and lead administrator of social media platforms and provide training on backend administration for other approved users.
- Provide website content governance oversight including management of web content audits to improve customer service, user experience and site performance.
- Provide strategic content advice for the City’s existing and emerging social media channels including Twitter, Facebook, LinkedIn, YouTube, and Instagram.
- Work collaboratively with City’s IT and Customer Service departments to evaluate needs and prioritize online projects (webpages, new social media properties, apps, website governance, etc.)
- Ensure all digital marketing and communications meets or goes above Accessibility for Ontarians with Disabilities Act (AODA) legislative requirements.
- Analyze the effectiveness of the City’s overall digital marketing and communication strategies, recommend, and report on key performance metrics, and provide recommendations for improvement.
- Update and deliver training for all web authors and social media administrators/community managers.
- Oversee the City’s advertising acceptability policy and steward its governance framework.
- Oversee the digital advertising budget; provide recommendations and monitor.
- Oversee and coordinate corporate digital and print media buys.
- Ensure the security and proper use of departmental technology equipment.
- Perform other related duties as assigned.

**Qualifications**:

- Experience with UX/CX principles and practice.
- Experience working with WordPress and/or other web content management systems.
- Experience working with Tweetdeck, Facebook Business Suite, and Hootsuite or similar social media management platform.
- Experience working with and gleaning insights from Google Analytics.
- Solid understanding of HTML, and extensive knowledge of search engine optimization (SEO), search engine marketing (SEM, e.g., Google Ads), and paid search (PPC) to increase web traffic.
- Video creation and editing skills (YouTube editor, Adobe Premiere Pro, or similar) for digital marketing and communications.
- Excellent communication skills.
- Excellent interpersonal skills and ability to work well in a team environment.
- Excellent analytical and problem-solving skills.
- Highly developed attention to detail.
- Excellent time management skills, and the ability to work in a fast-paced environment and prioritize tasks to meet deadlines.

In keeping with our corporate value of Wellness,
_T_
- he City of Guelph recognizes the many benefits of hybrid work arrangements including flexibility and better work-life balance for our employees. Where the work permits, employees will have the ability to participate in our _Hybrid Work
_ and our _Flexible Time
_ programs_
- . _

**Rate**:
$88,900.40-$111,125.50

**How to apply**:
**Sunday, March 19, 2023.** Please note all applicants must complete the online questionnaire specific to this position at the time they submit their resume and cover letter in order to be considered. Proof of qualifications will be requested at the interview stage.

The City of Guelph is an equal opportunity employer that values diversity in the workplace. We are therefore happy to accommodate any individual needs in keeping with the Ontario Human Rights

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