Advertising Strategist

**Advertising Strategist Job Description**

The Advertising Strategist is responsible for working directly with clients and other team members at Nifty to ensure client advertising campaigns are executed properly. You will become an expert in your assigned ad platforms and familiar with others offered by the team. The platforms include Google ads (PPC), Bing ads (PPC), Facebook ads, YouTube ads, and more. The Advertising Strategist’s responsibilities will vary according to client needs.

**Essential Duties**:

- Develop custom social advertising campaigns for clients
- Manage clients marketing budgets in an effective and efficient manner
- Develop and manage a detailed project schedule work plan and put together monthly reports based on the results and progress
- Identify opportunities for improved process efficiencies and collaborate with team members
- Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
- Utilize industry best practices, techniques, and standards
- Measure project performance to identify areas for improvement
- Maintain a positive attitude and bring value to our company culture
- Continuously learn and strive to be self-sufficient in managing clients
- Regular and reliable attendance is expected as this is full-time position
- Other duties as assigned by management.

**Key Skills, Knowledge and Qualifications**:

- Basic understanding of excel formulas to manipulate data
- Ability to analyze data and identify trends
- Communicate clearly with clients regarding their campaign performance
- Professional and experienced client retention abilities, including conflict resolution, and resolution of client concerns.
- Intermediate understanding of platform KPIs and their influencing factors
- Basic understanding of other marketing platform KPIs and their crossover

**Physical/Mental Requirements for the Job**:

- Prolonged periods of sedentary movement
- May be requested to work overtime and weekends if deemed necessary
- Must be able to lift at least 20 pounds
- Certain management positions might be required to occasional travel