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Virtual Digital Marketing Director
4 weeks ago
Do you have a passion for marketing leading edge technology? Working cross-departmentally, you will provide leadership and support to all phases of our marketing initiatives, continuing Connect Tech’s drive and growth within the embedded industry. For almost 40 years, Connect Tech has built a solid reputation providing high-performance computing solutions for some of the world’s most influential companies. As an NVIDIA Elite Partner, Connect Tech’s products are used in state-of-the-art technology on land, sea, sky, and space. With leading-edge design and manufacturing services backed by stellar technical support, our commitment to excellence in design and customer satisfaction is the driving force behind our success.
Opportunity to work within a high-tech, leading-edge technology field with products that appear in some really cool applications (Robots, Drones, Artificial Intelligence, Vision Systems)
~A dynamic, energetic and growing company with a friendly community atmosphere
~ As Marketing Manager, you’ll power our growth performance through planning, executing, measuring and analyzing the impact of our marketing campaigns.
Define and develop exceptional marketing strategies and plans in alignment with our business objectives
Create and plan our marketing calendar
Oversee and collaborate with executing event, digital, and print marketing initiatives including event displays, social media, corporate website, print and digital ads, email marketing, press releases, promotional swag, product photography, and video
Develop and execute strategic marketing and communications deliverables that build positive brand awareness and align to operational and business objectives
Create and execute technical and educational digital training activities such as industry webinars, keynote presentations, and training seminars
Write content that is engaging and targeting to our ideal customer profile to move buyers into the sales funnel
Manage members of the marketing team to ensure flawless execution of activities
Define, measure and report KPIs for marketing initiatives
Degree in business, marketing or communications
~5+ years of marketing experience and proven success in a fast-paced growing company
~ Direct experience in working in a technology company
~ Proven expertise in all phases of the project management life cycle
~ Demonstrated proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, and Dreamweaver) and Microsoft Office Suite
~ Proficiency with GA4 and Social Media Ads
~ Proven ability to interpret data from analytics
~ Strong storytelling abilities, experience crafting compelling sales-enablement collateral and educational technical presentations
~ Solid experience with email marketing software (e.g. Constant Contact/Mailchimp) and content management systems (e.g. WordPress) and content management for company websites
~ Experience leading a small marketing team
~ Salesforce and Marketing Automation experience
Experience shooting and editing video content with tools such as Final Cut Pro or Premiere Pro
Connect Tech is committed to providing barrier-free and accessible employment practice in compliance with the Accessibilities for Ontarians with Disabilities Act (A.Connect Tech will make necessary accommodations for applicants with disabilities to support participation in the recruitment process.
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