Digital Marketing Manager

1 week ago

Guelph, Canada Royal Distributing Full time

About Us:
We're Royal Distributing, and we’ve been a leader in the Canadian powersports industry for the past 30 years. We provide our our customers with quality products and top service to keep them riding their snowmobiles, ATVs, motorcycles, dirt bikes, and more. We’re embarking on the next phase of our growth and we want you to join us

The Opportunity:
**Responsibilities**
- Drive activation and implementation of marketing campaigns across digitally owned and operated channels
- Lead creative brief development
- Drive creative production of campaign assets, including but not limited to web design, copywriting, and visual assets
- Drive leadership and scaling of program strategies and creative
- Measure and report campaign performance against overall objectives (ROI and KPI’s)
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate

**Qualifications**
- Demonstrable experience leading and managing SEO/SEM, social media, and display advertising campaigns
- Advanced knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, hotjar, etc.).
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development
- Creative with experience in identifying target audiences and devising digital campaigns that engage and convert
- Experience in optimizing landing pages and user funnels, and with conversion rate optimization
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in digital marketing and UX
- Proven experience managing integrated marketing programs across digital channels
- A data-driven mentality, with a focus on how to use insights to influence planning and execution
- An ability to work cross-functionally with a variety of creative minds and business stakeholders
- A preference for a fast-paced and dynamic environment track record working across complex cross-functional teams
- Exceptional project management skills with a keen eye for detail.
- A minimum of 5 years’ experience in eCommerce and/or digital marketing
- Experience building, launching, and reporting on campaigns
- The ability to multitask in a fast-paced environment, prioritize issues/escalations, and manage many projects simultaneously.
- Enjoys working independently as well as part of a creative team
- Experience in the powersports industry is a plus

Additional Information
- This position reports to the Director of Sales and Marketing
- This is a full-time opportunity operating Monday-Friday, with additional overtime hours in peak seasons
- This position may operate under flexible work hours and partial remote work arrangements following completion of the training period

While we thank everyone for their interest, only those to be interviewed will be contacted. Royal Distributing is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Royal Distributing is an equal opportunity employer and will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Store discount

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Guelph, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

- What is your compensation expectation for this role?

Work Location: Hybrid remote in Guelph, ON

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