Commercial Insights Analyst

6 months ago

Toronto, Canada Metro Inc. Full time

**Position Title**:Commercial Insights Analyst

**Requisition ID**: 36205

**Career Group (ADSP)**:Administrative

**Division**:Qc - Marketing Metro (80069072)

**Department**:Marketing and e-Commerce

**Work Location**:METRO ON - 5559 DUNDAS STREET W (#A-DUND)

**Province**:Canada : Ontario

**Position Type**:Permanent

**Joining our team has its advantages**
- Flexible schedule to promote work/life balance
- Telecommuting in hybrid mode
- Group insurance from the first day
- Very competitive pension plan
- Generous holiday policy
- Personal days
- Employee Assistance Program
- Free parking
- Opportunity for professional development

**SUMMARY**:
Reporting to the Manager Consumer Insights and Planning, you will be responsible for conducting primary research projects, performance measures and analysis to evaluate business performance and to communicate the consumer, market and customer perspective to all banners of the Metro inc. Ontario division. In this role, you will ensure the quality and the strategic alignment of the projects, information and analyses.

**SPECIFIC RESPONSIBILITIES**:
**Consumer and Market Intelligence**:

- Develop and facilitate primary research projects based on the organization's issues and priorities with various third-party agencies (be involved in briefing, research plan development, questionnaire development, supplier management and presentation of results).
- Perform analyses, using internal and external data, that clearly articulate banner performance as well as market and consumer trends.
- Support and advise teams across the organization in the development, programming and analysis of internal surveys aimed to employees and stores.

**Performance Analysis, Reporting & Database Management**:

- Establish and maintain dashboards and reports that visually and effectively communicate KPI's.
- Conduct advertising performance measurements and analyze and communicate advertising/media performance data.
- Perform price analysis
- Perform geo-demographic analysis

**Customer Experience**:

- Contribute to the customer experience measurement for Metro Ontario and Food Basics banners.
- Continuously improve the survey and the analysis and management tools according to the banners' issues and needs.
- Support the achievement of the banners' objectives by providing quality reports and analysis to stakeholders: identify opportunities to improve analytical capabilities, develop reports, analyze data, and disseminate and/or present results.
- Participate and support the team in all other projects related to the customer experience survey.
- Support the Manager Consumer Insights and Planning and work closely with colleagues in the Consumer Intelligence team, of which the Research group is part of.

**QUALIFICATIONS**:

- University Degree (BA with applied experience in market/consumer research)
- Master’s degree in a relevant discipline, an asset
- 3-5 years of experience in market research, category insights or business insights (experience in CPG, retail, grocery retail an asset)
- Strong knowledge of Microsoft Office Suite
- Expert in Microsoft Excel, an asset
- Bilingual, an asset (English & French)
- Excellent analytical skills and ability to translate data into actionable insights
- Oriented towards quality work and service
- Well organized and detail oriented
- Communication skills (verbal and written)
- Autonomous
- Management of priorities and ability to deliver in fast-paced evolving environment
- Ability to work as part of a team

LI-HYBRID

**_
Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment._**

**_ _**

**_ Only applicants that meet the qualifications will be contacted._**

**_ We respectfully request no calls or unsolicited resumes from agencies._

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