SEO Advisor, Digital Platforms

7 months ago

Toronto, Canada Intact Full time

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are
- here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

**About the role**
- Please note this is a temporary mandate for 15 months (maternity leave replacement)

We are looking for a **SEO Advisor, Digital Platforms** to join our growing team

Reporting to the Manager, Digital Platforms, you will play a key role in the optimization of our multi-platforms portfolio SEO performance, user experience and growth. As a SEO Advisor, you’ll be responsible for driving organic traffic to our websites, optimizing leads conversion & maximizing digital adoption among our clients.

**You will get to**:

- Be responsible for elaborating SEO strategy, list and implement tactics to improve brands' search engine results rankings and drive positive business outcomes.
- Track and report SEO results, provide key highlights and recommendation to executives on an ongoing basis.
- Monitor websites performance, keywords relevancy, competitive landscape and market trends.
- Lead the growth hacking initiatives (A/B testing) roadmap to improve conversion rates and increase digital adoption for existing clients.
- Review, implement and track accessibility standards.
- Champion SEO best practices with developers, designers, content managers and external partners, recommend content and technical optimizations. Contribute to brainstorming sessions and defend user-centric, data-driven optimizations.
- Plan & manage initiatives with developers and other team members.
- Harmonize and consolidate practices, tools and KPIs used to measure success across platforms.
- Ensure platform hygiene: core web vitals, page load, WCAG.
- Foster closer relationships with the broader marketing team to deliver organic and paid marketing effectiveness.

**Qualifications**

**You are/have**:

- A champion of SEO best practices and tools (Google Search Console, Siteimprove, SEMrush).
- Advanced understanding of performance marketing, conversion and audience acquisition techniques.
- Proficiency with analytics tools (Adobe Analytics, Google Analytics) and data visualisation tools, such as Power BI.
- Well organized, resourceful, able to learn fast and at ease in a fast-paced, changing environment.
- A solution-driven professional, not afraid to challenge status-quo and innovate.
- A team player with a positive attitude, you love working in a collaborative environment.
- Results-oriented, you have a strong analytical mind.
- Good speaker with ability to summarize key highlights and present information in simple terms.

**You bring**:

- Minimum 5 years of experience in SEO and in performance marketing.
- Proven success in optimizing SEO performance and improving business results.
- Undergraduate degree (bachelor’s or equivalent) in marketing or communications, or equivalent.
- Bilingualism. Need to interact on a regular basis with colleagues across the country.

**What we offer**

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

- Inspiring leaders and colleagues who will lift you up and help you grow
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
- A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

**We are an equal opportunity employer**

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

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