Aso/seo Manager
7 months ago
**What are we building?**
Hard Rock Games is a team focused on becoming the best omni channel, free-to-play gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of gamers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Games taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the free-to-play games space — ready to join us?
**What’s the position?**
Reporting into the Director of Growth, as a vital member of the free-to-play games marketing team, you'll help expand Hard Rock Games’ organic visibility and conversion across multiple mobile app stores and search. Working hand in hand with the marketing and data teams, you will combine your outstanding knowledge of gaming and organic search/ranking to play a leading role in driving forward the growth of the free-to-play games business.
Responsibilities for this role include:
- Plan, develop, and implement ASO and SEO strategies across the entire Hard Rock Games’ portfolio for improved organic visibility
- Coordinate with design and product teams to deliver icons and static/video assets that support tests, new features, giveaways, and other monthly liveops opportunities
- Tireless conversion rate optimization
- Work across external partners to deliver on localization efforts
- Identify and report on key performance indicators weekly
- Source and integrate tools that will improve monitoring and reporting on ASO/SEO efforts
- Stay up to date on latest trends and best practices
**What are we looking for?**
To be successful in this team you will:
- Possess at least 3+ years’ experience in ASO and SEO
- Have excellent reporting & analytical skills; familiarity with google analytics, mobile measurement partners, firebase, tableau, or other analytics platforms
- Strong understanding of metrics/KPIs in ASO/SEO
- A natural communicator who can collaborate across internal and external teams to deliver assets and results in a timely manner
- A self-starter; you’re the resident expert on all things ASO/SEO so be prepared to quarterback those efforts
- Understand the free-to-play mobile games landscape and where new and existing opportunities might be
- Enjoy working in an ever-changing landscape, where no day is the same
- Knowledge of updating wordpress and navigating plugins is a huge plus
**What’s in it for you?**
We offer our employees more than just competitive compensation.
Our team benefits include:
- Competitive pay and benefits
- Flexible vacation allowance
- Remote working
- Retirement benefits
- Employee discounts
- Startup culture backed by a secure, global brand Opportunity to drive informed decision making for a best-in-class gaming brand
**Roster of uniques**
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).
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