Digital Engagement Platform Manager

1 week ago

Old Toronto, Canada Manulife Insurance Malaysia Full time

The role of a Digital Engagement Platform Manager at Manulife is to optimize and implement digital platforms that enable sales teams to effectively engage with financial advisors. This includes content management systems, continuing education, and portfolio consulting platforms.

Key Responsibilities
  • Optimize digital platforms to enhance advisor engagement while ensuring seamless integration of data across CRM, marketing, and sales systems.
  • Implement and manage new solutions that drive insights and strategy, including lead management between Marketing and Sales.
  • Create frameworks for regional Sales teams to access accurate, relevant, and up-to-date content and collateral to drive engagement by advisors.

Additional responsibilities include:

  • Implementing the continuing education/practice management digital platform to drive advisor engagement.
  • Identifying and implementing new solutions and tools that deliver value-added services to advisors, drive digital engagement, and systematic customer data capture.
  • Ensuring seamless integration of engagement data with our CRM, digital marketing stack, and EDL, driving better sales insights and strategy.
  • Collaborating closely with Sales, Specialists, Practice Management, Marketing, Digital, and MarTech teams to align tools with strategic objectives.
  • Analyzing tool performance and customer engagement, providing insights to improve advisor relationships.

**Ideal Candidate:**

  • A track record in managing and implementing advisor-focused digital technologies and tools.
  • Experience identifying, partnering, and managing vendors to deliver quality solutions and drive value for money.
  • Experience managing teams and establishing streamlined work processes to ensure high-quality solutions and products are provided to users.
  • Past sales experience, including success running a territory or sales team, is an asset.
  • A good handle on industry sales processes and sales team's ways of working, as well as how Financial Advisors work and engage with Asset Managers.
  • Empathetic and emotionally aware of challenges the sales and marketing teams can face.
  • Technical proficiency to grasp MarTech technologies and how they work with sales tools and processes.
  • Strong data analysis and interpretation capabilities.
  • Ability to translate data insights into actionable strategies.

The salary range for this position is approximately $120,000 - $185,490 CAD per year, depending on location and experience.

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