Digital Shelf Copywriter, SEO

4 weeks ago

Toronto, Canada Marks, part of SGS & Co Full time

*Associate level SEO Copywriter role (3-5 years of experience)

*Hybrid tied to our Marks Toronto Studio

*Design/Creative agency experience highly preferred

*Experience with a range of categories including CPG, food/ beverage/wine/spirits, technology, toy and gaming highly preferred

*Deep understanding of the North American e-retail landscape: Walmart, Target, Amazon, major grocery, etc. highly preferred


Summary

We are looking for a content specialist to create high-quality, SEO-optimized content that compels shoppers with engaging narratives. If you geek out on digging into emerging technical requirements that drive success across platforms—why not hit us up? We’re looking for someone both comprehensive and detail oriented.


What We Do

FOR OUR CLIENTS

  • Create high-quality, optimized content, and revise existing content based on SEO-based insights for eComm retailer product pages (Retailers such as Amazon, Walmart, Target, etc.) Asks sound like:
  • - “Assess our SEO and copy strategies across key eRetailers”
  • - “Ensure we are indexing in search effectively for multiple product pages at scale”
  • - “Help us understand how to implement multiple retailer-specific SEO tactics across various tiers of products within our portfolio”
  • - “How is our SKU performing from a search perspective compared to the category?”
  • Develop a process for researching keywords and writing content for multiple product pages across complex brand portfolios.
  • Research keywords, competitor content and industry trends to optimize existing content and uncover new opportunities.
  • Monitor, measure, report and optimize keywords on an ongoing basis for client product pages.


FOR OUR AGENCY

  • Help develop processes to elevate our approach to eComm, and SEO broadly.
  • Partner with account teams to help support growth opportunities with new/existing clients.
  • Support in raising the digital acumen of the agency—sharing emerging digital shifts and trends.

Experience

  • 3-5 years experience in the industry; some agency experience
  • Bachelor’s degree in marketing, technical communication or other related field
  • Experience with a range of categories including CPG, food/ beverage/wine/spirits, technology, toy and gaming preferred.
  • Familiarity and proficiency with SEO research tools.
  • Deep understanding of the North American e-retail landscape: Walmart, Target, Amazon, major grocery, etc.
  • Familiarity with Keynote, Apple OS, Microsoft Office

Key Qualities

  • Highly collaborative and accountable
  • Excellent writing, editing and proofreading skills
  • Detail oriented and technically proficient
  • Ability to manage multiple workflows across timelines
  • Roll-up-your-sleeves and do’ mindset

Reporting To

Strategy Director, Digital Commerce

Extended Team Partners

  • Agency leadership
  • Marks global strategy team
  • Creative Director + creative partners
  • Account leads

We are committed to ensuring equal opportunity in all aspects of employment, including recruitment. We encourage applications from all qualified individuals, particularly those who may contribute to the further diversification of our organization. If you require any form of accommodation during the recruitment process, please do not hesitate to inform us. Together, we strive to foster an environment where everyone can thrive and be their authentic selves.

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