SEO Account Manager

4 months ago

Toronto, Canada LionHead Digital Full time

**Company Overview**:
LionHead is a full-service Digital Marketing Agency that specializes in Search Engine
Optimization, Web Design and Development, & Local Service Ads.
The company has been recognized as one of South Florida’s Fastest Growing Internet
Marketing Firms.

At LionHead, our employees are our most valuable asset - a group of talented thinkers,
dreamers and doers who move the industry forward and provide our clients with impeccable service. Within our walls, you will find a one-of-a-kind culture that empowers the industry’s brightest individuals to do their best work, a culture where each individual is encouraged to further develop their professional goals.

At LionHead, the journey is just as important as the destination.

**Job Description / Overview**
As an account manager, you are responsible for managing the relationships with named clients. The bottom line function for this position is to retain our customers and ensure the transition of clients from satisfied to thrilled.

**Key Skills**
- Excellent communication skills both written and spoken
- High attention to detail
- Great people skills.
- Comfortable conducting meeting on cam via web meetings or phone (as needed) on a daily basis
- Strong project management skills
- Effective time management and personal accountability
- Eager to maintain client relationships

**Communication**
- Skilled in providing simplified explanations to complex or complicated concepts
- Outstanding written communication and verbal skills
- Understanding and ability to strategically communicate the fundamentals and practices of traditional and non-traditional forms of media
- Use applied knowledge, available evidence, logical means and processes to investigate and resolve problems with a high degree of accuracy

**Technical Skills**
- Proficient use of SEO-related tools like Surfer SEO, project management tool like ClickUp
- Experienced in navigation of major internet advertising interfaces including, but not limited to Google
- Quantitative & Analytical Skills
- Able to use return-on-investment (ROI) as a decision making tool and provide analysis of relevant performance data to determine go-forward actions
- Comfortable meeting via ZOOM & other online meeting platforms

**Primary Duties and Responsibilities**:

- Handle all client meetings without the CEO
- Maintain a 98% retention rate YOY
- Overly communicate with the client & team
- Help bring ideas, SOPs, & get feedback from the clients to improve retention & account manager processes
- Pre schedule Website Design Meetings
- Project management of assigned tasks in clickup
- Discuss with Operations Manager & CEO for new processes for client retention
- Meet with clients at least once per month to review reports, progress & plan going forward
- Run monthly reports (Agency Analytics, Ranking Report, Callrail, LSA, Analytics, Google Search Console)
- Review report information
- Put together key feedback for meeting or recap message
- Spend: SEO vs. PPC
- Cost Per Lead: SEO vs. PPC
- Open Items
- Ideas to suggest
- Next Steps
- Do live meeting via, Zoom where they can see you & your screen
- Log & assign new tasks into ClickUp after client meetings, assign to team members and monitor these action items
- Discuss with the SEO Director a strategy for each client quarterly
- Make sure meetings with clients are notated on ClickUp CRM
- Update CRM along with status
- Reached out for meeting
- Had meeting
- Answer client inbound calls & deal with requests as needed
- Document tickets in notes, create tasks in clickup & follow through on open items for clients
- Weekly CEO/Operations manager meetings
- Bi-weekly Team meetings
- Upsell clients as needed (Commissions included)
- Follow up on tickets weekly to ensure they are in progress & close the loop with clients
- Guide clients to grant the agency access to GA, GSC, GBP, LSA, Google Ads, Callrail, Hosting & their website
- Sending deliverables to the client for review (i.e. keyword research, page optimizations, content strategy)
- Get feedback/approval from the client and loop the team in on any adaptations
- Coordination with other agencies we are working with (white-labelled) and their clients
- Monitoring team’s tasks and timelines within Clickup
- Monitor ongoing clients’ project boards and tasks
- Pull, interpret and send out monthly reports to clients
- Offboard clients (administrative and client communication and feedback survey)
- New Client Onboarding
- Schedule Kick off calls
- Ensure teams have access and everything required to begin LSA, Google Ads Campaign, SEO campaign and strategy
- Review strategy document and present to the client for approval

**Monthly Tasks**
- Sending upcoming meeting agendas, post-meeting follow-ups
- Client wins: newly acquired keywords, upward keyword movements/1st position keywords, new featured snippets, Traffic Spike, good costs per lead,
- Monthly Reporting
- Prepare for monthly client reporting meetings (Day Pri

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