Lifecycle Marketing Manager

1 month ago

Toronto, Canada Happy Koala Full time

**Retention Manager - Expert in Driving Back-End Revenue**

**Before you dive deeper, please note the following key points**:

- This is a full-time fully remote contractor role
- We are seeking someone with a strong background in B2C marketing and direct-response marketing principles

**At Happy Mammoth, you can expect**:

- A strong salary package
- A varied, welcoming, and nurturing work environment, with colleagues from across the globe
- A fast-paced, dynamic, and non-corporate environment where adapting quickly to change is the norm
- The chance to contribute to the ongoing expansion of our global presence
- Flexible working hours
- Opportunities for professional growth and development

At Happy Mammoth, we're on a mission to empower women's health through natural, science-backed supplements focused on gut, digestive, and hormonal wellness. Our rapidly growing e-commerce brand is dedicated to making a meaningful, lasting impact on our customers' lives-and as our Retention Manager, you'll play a crucial role in this journey.

In this role, you'll have the chance to lead innovative strategies that strengthen customer loyalty, improve customer lifetime value, and drive back-end revenue growth. You'll be part of a talented, international team of over 30 professionals, working in a collaborative, growth-oriented environment that values new ideas and shared successes. With our ongoing global expansion, you'll be joining us at an exciting time with opportunities for professional growth, development, and career advancement

**What is the Retention Manager role?**

In simple words, you'll help us sell more products to our existing customers. This means, you'll be responsible for coming up and executing new ideas that will boost our rebuy rate and lead to higher LTV and AOV.

For example - an improved subscription model that makes people stay subscribed for longer. Loyalty programs and campaigns. Referral programs - and so on.

Your actions will have a huge impact because of the sheer size of our lists - which is an amazing credibility factor for you as a specialist.

This is a management-level position, so prior experience in leading and mentoring teams is essential

**Responsibilities**:

- Optimizing LTV and AOV: Developing strategies to increase customer Lifetime Value and Average Order Value through retention initiatives.
- Developing and Optimize retention-focused KPIs: Establish specific KPIs to measure retention rates, churn, and overall success
- Loyalty Program Management: Oversee and enhance the loyalty program to maximize customer retention and engagement. Develop targeted rewards, tiered benefits, and personalized offers that encourage repeat purchases and strengthen customer loyalty.
- Lifecycle Automation: Develop and maintain automated workflows and drip campaigns to optimize customer engagement at every stage of their journey.
- A/B Testing: Conduct A/B tests to determine the most effective strategies, messaging, formats, and creative elements.
- Segmentation: Use customer data to effectively segment audiences and craft tailored messages that resonate with each customer group.

**We are looking for individuals who**
- Are results-oriented, focused on achieving measurable outcomes that enhance customer retention, engagement, and revenue growth, ensuring all efforts contribute to business success
- Are strategic and detail-oriented: Think strategically to support the company's long-term vision while meticulously executing campaign details to drive impactful results.
- Thrive in fast-paced environments: Adapt quickly to changes and pivot as needed to meet evolving business needs.
- Excel at time management: Skillfully balance multiple priorities and consistently meet deadlines.
- Are proactive problem-solvers: Approach challenges with a positive attitude and a drive to ?get things done.?

At Happy Mammoth, we're all about working together, no matter where we are in the world. We love new ideas, helping each other out, and staying focused on helping our customers. If you're someone who's excited about making a difference and being part of a team that really cares, we want to hear from you. Come join us and be part of our journey

CVs must be in English

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