Retention Marketing Manager

4 months ago

Lower Mainland, Canada Musora Media Inc Full time

**We're looking for a Data-Driven Retention Marketing Manager to join our Growing Marketing Team**

**You would describe yourself as**:

- ** A Musician (or you'll quickly get onboard & understand how to use the language across our Brands).**:

- **Adaptable - you love an ever-changing environment and can pivot when changes happen.**:

- **Relatable and can build strong relationships within our Team and across Brands.**:

- **Coachable and thrive off of receiving feedback on your work.**

**And, of course, you specialize in Retention Marketing.**

If you've been answering YES to the above, keep reading...

**Position Overview**

A strategic and decisive marketer responsible for the strategy and execution to optimize customer lifetime value, ascension, retention, and win-back.

**Key Duties**:
You will **support** the Senior Manager, Student Marketing and the marketing team with:

- Planning and managing e-commerce launches promoting merchandise to members.
- Ascending pack owners to membership with quarterly promotions per brand.
- Winning back ex-members through dynamic and one-off campaigns.
- Developing and executing customer retention and churn management strategies.

You will be **primarily **tasked to:

- Drive key projects from concept to launch, including working cross-organizationally, ensuring timelines, budgets and commitments are met, while providing exceptional communication to team members, leaders, and stakeholders throughout the process.
- Creating a campaign tracking plan and tools to evaluate results, identify best-performing marketing activities, refine the plan, and implement improvements.
- Leveraging A/B experimentation to manage performance, drive channel and campaign optimization, and identify key drivers of trends in customer behaviour.
- Driving customer engagement through targeted marketing and merchandising increases order frequency and volume.
- Generating and tracking revenue related to e-commerce launches, win-back campaigns, and member ascension.
- Optimize retention, win-back, ascension, and order frequency - including ideation, outlines, proposals, and implementation.

**Responsibilities**:

- ** E-commerce Launches**: Monthly e-commerce launches promoting merchandise, practice posters, or other physical products to members. 2-3 day promotions.
- **Pack Ascension**: Ascend our pack owners to members with quarterly promotions per brand - sharing the added value a membership provides and crafting low-barrier offers.
- **Ex-Member Winback**: Run quarterly campaigns per brand to share what’s new in the membership and encourage ex-members to rejoin with low-barrier offers.
- Revenue Generation: You will have revenue goals based on the above activities.

**Key Qualifications**:

- Knowledge/Education/Experience_
- A degree or certification in marketing, communications, or similar is preferred.
- 2+ years of experience in marketing or equivalent.
- Proficiency in the English language (written and verbal).
- Skills, Abilities and Other Attributes_
- Ability to exhibit the Company's Core Competencies, which include our three core values: Empathy, Passion, and Grit, as defined on our company website.
- Good business acumen and an ability to keep focused on achieving KPIs.
- Excellent persuasive copywriting skills.
- Excellent communication, project management, and workflow management.
- Personal accountability to performance and development.
- Effort: _This outlines the mental and physical effort that’s typical in this role. We understand and value diverse abilities and mental health and will accommodate individuals within reasonable means to set the job incumbent up for success in the role.
- Mental Effort:

- 3-4 hours of moderate mental effort for activities such as outlining promotions, projections & analysis, and team collaboration.
- Physical Effort: A typical day consists of 7 hours of sitting/standing at a desk for a long duration and being able to look at a screen and keyboarding for long durations. You will get a one-hour break, and there is flexibility regarding when you begin and start your day.

**Key Performance Indicators or Objectives & Key Results (OKRs)**:

- Recurring revenue
- Reactivated members

**Reporting Structure**:

- Reports to Senior Manager, Student Experience
- No direct reports, the potential for future management

**What we offer you**:

- $70,000-$80,000 CAD annually.
- Hybrid - if you can come into the office 1X a week, that would be preferred.
- Full-time.
- Career Growth. You’re joining a growing team; we care about your career growth We’re always open to learning what you need to be successful and will do our best to work with you to make that possible
- **Learning and Development**. We encourage our employees to learn and develop their unique talents and strengths and offer Gallup-Clifton Strengths coaching and workshops.
- **Benefits**. Physical & mental health benefits, prescriptions, dental, and vision benefits - we care about our

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