Retention Marketing Manager

5 months ago

Lower Mainland, Canada Musora Media Inc Full time

**We're looking for a Data-Driven Retention Marketing Manager to join our Growing Marketing Team**

**You would describe yourself as**:

- ** A Musician (or you'll quickly get onboard & understand how to use the language across our Brands).**:

- **Adaptable - you love an ever-changing environment and can pivot when changes happen.**:

- **Relatable and can build strong relationships within our Team and across Brands.**:

- **Coachable and thrive off of receiving feedback on your work.**

**And, of course, you specialize in Retention Marketing.**

If you've been answering YES to the above, keep reading...

**To Apply: Please include a cover letter to demonstrate your writing style, and tell us more about your relevant experience and why you want to work here.**

**Position Overview**

A strategic and decisive marketer responsible for the strategy and execution to optimize customer lifetime value, ascension, retention, and win-back.

**Key Duties**:
You will **support** the Senior Manager, Student Marketing and the marketing team with:

- Planning and managing e-commerce launches promoting merchandise to members.
- Ascending pack owners to membership with quarterly promotions per brand.
- Winning back ex-members through dynamic and one-off campaigns.
- Developing and executing customer retention and churn management strategies.

You will be **primarily **tasked to:

- Drive key projects from concept to launch, including working cross-organizationally, ensuring timelines, budgets and commitments are met, while providing exceptional communication to team members, leaders, and stakeholders throughout the process.
- Creating a campaign tracking plan and tools to evaluate results, identify best-performing marketing activities, refine the plan, and implement improvements.
- Leveraging A/B experimentation to manage performance, drive channel and campaign optimization, and identify key drivers of trends in customer behaviour.
- Driving customer engagement through targeted marketing and merchandising increases order frequency and volume.
- Generating and tracking revenue related to e-commerce launches, win-back campaigns, and member ascension.
- Optimize retention, win-back, ascension, and order frequency - including ideation, outlines, proposals, and implementation.

**Responsibilities**:

- ** E-commerce Launches**: Monthly e-commerce launches promoting merchandise, practice posters, or other physical products to members. 2-3 day promotions.
- **Pack Ascension**: Ascend our pack owners to members with quarterly promotions per brand - sharing the added value a membership provides and crafting low-barrier offers.
- **Ex-Member Winback**: Run quarterly campaigns per brand to share what’s new in the membership and encourage ex-members to rejoin with low-barrier offers.
- Revenue Generation: You will have revenue goals based on the above activities.

**Key Qualifications**:

- Knowledge/Education/Experience_
- A degree or certification in marketing, communications, or similar is preferred.
- 2+ years of experience in marketing or equivalent.
- You understand and have experience in the following areas:

- **Customer Journey Mapping**: You understand the customer journey, including the touchpoints where customers tend to churn or express dissatisfaction.
- **Personalization and Customization**: You can customize win-back and cancellation campaigns based on individual customer preferences and past interactions.
- **Incentives and Offers**: You have designed attractive incentives and offers that can entice customers to return or reconsider their cancellation. This could include discounts, exclusive promotions, extended trial periods, or personalized offers that align with customer’s previous purchasing behaviour.
- Proficiency in the English language (written and verbal).
- Skills, Abilities and Other Attributes_
- Ability to exhibit the Company's Core Competencies, which include our three core values: Empathy, Passion, and Grit, as defined on our company website.
- Good business acumen and an ability to keep focused on achieving KPIs.
- Excellent persuasive copywriting skills.
- Excellent communication, project management, and workflow management.
- Personal accountability to performance and development.

**Key Performance Indicators or Objectives & Key Results (OKRs)**:

- Recurring revenue
- Reactivated members

**Reporting Structure**:

- Reports to Senior Manager, Student Experience
- No direct reports, the potential for future management

**What we offer you**:

- $70,000-$80,000 CAD annually.
- Hybrid - if you can come into the office 1X a week, that would be preferred.
- Full-time.
- Career Growth. You’re joining a growing team; we care about your career growth We’re always open to learning what you need to be successful and will do our best to work with you to make that possible
- **Learning and Development**. We encourage our employees to learn and develop their unique talents and strengths and offer Ga

  • Direct Marketing Executive

    5 months ago

    Lower Mainland, Canada Alphanova Contractors Inc. Full time

    **Marketing Executive** **Company**: ALPHANOVA CONTRACTORS INC. **Job Type**: Full-Time/Part-time **Description**: **What it’s like working with us**: Alphanova Contractors Inc. is a Fraser valley-based company that began 8 years ago when Ibra, Nina, Bad & Youssef decided they wanted to create a business people could think of as the one-stop shop to all...

  • Direct Marketing Executive

    5 months ago

    Lower Mainland, Canada Alphanova Contractors Inc. Full time

    **Marketing Executive** **Company**: ALPHANOVA CONTRACTORS INC. **Job Type**: Full-Time/Part-time **Description**: **What it’s like working with us**: Alphanova Contractors Inc. is a Fraser valley-based company that began 8 years ago when Ibra, Nina, Bad & Youssef decided they wanted to create a business people could think of as the one-stop shop to all...

  • Sales and Marketing Manager

    2 months ago

    Lower Mainland, Canada Ponath Management Services Ltd. Full time

    Job Overview: **Responsibilities**: Business Development - Prospect, Acquire, Retain Customers Develop a portfolio of clients across the Lower Mainland Solicit, negotiate and generate contracted revenue from prospects/clients that meet established criteria Accurately prepare and present "requests for proposals and requests for bids" Prospect for new...

  • Market Representative

    5 months ago

    Lower Mainland, Canada Bucking Bull Jerky Full time

    Overview: We are seeking a motivated Market Representative to join our team. As a Market Representative, you will play a crucial role in driving sales and promoting our brand. This is an exciting opportunity to contribute to our company's growth and success. **Responsibilities**: - Conduct public farmers markets - Setup display and manage booth - Sell...

  • Marketing Coordinator

    5 months ago

    Lower Mainland, Canada Musora Media Inc Full time

    We're looking for a Marketing Coordinator for our Drumeo Brand at Musora! You're a: - Drum Enthusiast or Drummer. - Project Manager that's detail-oriented and can orchestrate multiple projects and schedules at once. - Marketer who cares about their audience. - Writer and can engage our audience, Drummers. If this sounds like you, keep reading! **Job...

  • Videographer & Editor

    5 months ago

    Lower Mainland, Canada TruGrit Marketing Ltd. Full time

    Hey there! Are you bored of the 'same old-same old'? Are you looking for an exciting change? Maybe something that you didn't think was an option? Maybe you're looking to serve a greater purpose... Well, you're in luck!! We're looking for a videographer/editor who wants to step away from shooting 'bread and butter' content and take a leap into helping us...

  • Director of Business Development

    5 months ago

    Lower Mainland, Canada BC Hydro Full time

    **A workplace powered by you** - Powertech Labs Inc is a cleantech company with the mission of being a trusted innovation partner providing solutions, - specialised testing, and technical expertise for a safe and sustainable global energy future. Powertech has a global - reputation for delivering transformative solutions in both the electric power industry...

  • Head of Student Experience

    5 months ago

    Lower Mainland, Canada Musora Media Inc Full time

    Hey! We’re Musora, an **online music education **brand on a mission to create more musicians and keep them playing longer. Everything we do is for our students - and we’re currently serving membership-based communities with 80,000+ drummers, pianists, guitarists, and singers through step-by-step lessons, interactive practice tools, and 1000s of popular...

  • Ambassador Program Manager

    5 months ago

    Lower Mainland, Canada Musora Media Inc Full time

    Hey - we're hiring an Ambassador Program Manager to grow our Affiliate programs at Musora! This role is for you if you want to make an impact quickly and have ownership in how this role evolves. We're looking for someone who: - Understands music and the music business. - Has worked with artists, artist management, and/or social media influencers. - Can...

  • Ambassador Program Manager

    5 months ago

    Lower Mainland, Canada Musora Media Inc Full time

    Hey - we're hiring an Ambassador Program Manager to grow our Affiliate programs at Musora! This role is for you if you want to make an impact quickly and have ownership in how this role evolves. We're looking for someone who: - Understands music and the music business. - Has worked with artists, artist management, and/or social media influencers. - Can...

  • Territory Manager

    5 months ago

    Lower Mainland, Canada Vicwest Inc. Full time

    At Vicwest, we are “Building for Tomorrow” and are currently looking for a Territory Manager - Lower Mainland, British Columbia. Since 1930, Vicwest has been Canada’s designer and manufacturer of metal roofing and building envelope systems that withstand our harshest climates. Not only are our products environmentally friendly, but our aim is to...

  • Landscaping Construction Manager

    5 months ago

    Lower Mainland, Canada Premier Landscaping Inc. Full time

    **Are you a detail-oriented and passionate leader who strives to deliver excellent work that exceeds expectations?** **Premier Landscaping is looking for an ambitious and seasoned Landscape Construction Manager to join their growing, dynamic Vancouver team!** **WHAT’S IN IT FOR YOU?** Premier Landscaping is a tight-knit and collaborative team that works...

  • Social Media Manager

    5 months ago

    Lower Mainland, Canada Musora Media Inc Full time

    **We're looking for a Social Media Manager who understands marketing and the role social media plays within it.** **Bonus if you have a passion for the piano!** **Who we are (Musora Media)** At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centred...

  • Automotive General Manager

    5 months ago

    Lower Mainland, Canada Trotman Auto Group Full time

    **Do you have what it takes to join one of Canada’s Best Managed Companies?** **Trotman Auto Group **has an exciting opportunity for an experienced Automotive General Manager to join their growing team!! Trotman Auto Group (TAG) is an industry-leading, diversified dealer group representing fourteen major OEM brands through twelve dealerships located...

  • Business Development Manager

    5 months ago

    Lower Mainland, Canada Vicwest Inc. Full time

    At Vicwest, we are “Building for Tomorrow” and are currently looking for a **British Columbia **based out of the Lower Mainland area of British Columbia. Since 1930, Vicwest has been Canada’s designer and manufacturer of metal roofing and building envelope systems that withstand our harshest climates. Not only are our products environmentally...

  • Territory Manager

    3 months ago

    Lower Mainland, Canada Wodka Vines Agency LTD Full time

    **Wodka Vines Agency** is an importer and distributor of wines and spirits and non-alcohol beverage products. We are currently seeking motivated individuals to represent our ever-increasing portfolio of fine wine and spirits in the Greater Vancouver area, Fraser Valley and Vancouver Island. Establishing sales with the intention to expand on premise and...

  • Campus Director

    5 months ago

    Lower Mainland, Canada CDI College Full time

    We are happy to say that we are looking for a Campus Director** to join CDI College, BC.** **Position Job Title**:Campus Director **Location**: Lower mainland, BC **Reports to**: Regional Director **Pay**:$65,000 - $85,000 + Bonus + Comprehensive benefits **Available to join as soon as possible** **WHAT WILL YOU DO?** The purpose of the Campus Director is...

  • Territory Sales Manager

    5 months ago

    Lower Mainland, Canada Access Flow Products Full time

    **Access Flow Products**, a member of the PSS Group of Companies, is an innovative, privately owned company that specializes in the distribution, development, and manufacturing of high-quality valves and fittings. We are a **national company** with locations across the country. We are currently recruiting a Territory Sales Manager to be based in Lower...

  • General Operations Manager

    4 weeks ago

    Lower Mainland, Canada Habitat for Humanity Greater Vancouver Full time

    We are seeking a dynamic and experienced General Operations Manager to support our operations, ensuring efficiency and effectiveness across various departments at Habitat for Humanity Greater Vancouver (HFHGV). This is a ground-engaged role, active in all aspects of the business to foster a positive work environment that encourages innovation, continuous...

  • Regional Operations Manager

    5 months ago

    Lower Mainland, Canada Boston Pizza Full time

    Boston Pizza International has been recognized as one of Canada’s 50 Best Managed Companies since 1994. Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with locations across Canada. Boston Pizza has for decades enjoyed a significant takeout and delivery side to our business, which has served as a strong advantage vs. most...