Marketing Operations Strategist

7 days ago

Lower Mainland, Canada Musora Media Inc Full time

**We're seeking a Marketing Operations Strategist to join our GROWTH Marketing Team This is a brand new team with the opportunity to (pun-intended) - GROW.**

**You're someone with an entrepreneurial mindset who LOVES to kick off projects and complete them, a true self-starter with strong initiative, and who can confidently make decisions independently.**

**Who we are (Musora Media)**:
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centred communities.

Jared Falk founded his first online lesson community in 2003 and has been steadily growing online education communities since then. Over time Musora Media has become a multi-faceted business that includes online media properties, digital and physical products, and an online education platform with over 180,000 students.

While we love all instruments, we currently have communities for drums (Drumeo), piano (Pianote), guitar (Guitareo) and voice (Singeo) within our online membership.

Underpinning all of our efforts are two simple goals:

- Create more musicians
- Keep them playing longer

As a team member, you will be responsible for helping us create new musicians and developing a culture of continuous learning and self-improvement.

**Who You Are**:
The Marketing Operations Strategist oversees marketing systems, monitors campaign metrics, implements new marketing processes (and improves existing ones), and maintains marketing technology across the organization and its various business units.

The Strategist is responsible for measuring and evaluating marketing performance; supporting demand generation, lead generation, and integrated marketing campaigns; and enhancing marketing processes, technology, productivity, and workflow.

**Key Qualifications**

**Experience**
- 5+ years of marketing experience.
- Degree, diploma, or certifications in marketing.
- Deep understanding of integrated marketing and communications strategies.
- Experience with Google platform (e.g., Analytics, Adwords, Optimize, Tag Manager).
- Demonstrated experience owning and running marketing automation platforms.

**Skills, Abilities, and Attributes**
- Excellent analytical skills with the ability to draw insights from marketing data.
- Good process management and problem-solving skills.
- Good written and verbal communication skills, and proficient in articulating thoughts and solutions well.
- Ability to audit and troubleshoot operational issues with confidence in making key decisions that impact multiple teams.
- Entrepreneur mindset that can get projects kicked off with little support across teams; willing to research in order to learn along with the ability to work with little guidance.
- Comfortable in driving internal processes from inception through completion.
- Solid technical understanding and troubleshooting of marketing tools.
- Ability to be the go-to resource on complex projects or programs tied to marketing technology stack and marketing systems.
- Passionate about digital marketing strategy and marketing processes.
- Ability to work in a fast-paced environment with strong attention to detail.
- Understanding of efficient funnels, lead nurturing systems, and conversion optimization.
- Typing speed of 60+ words per minute is a strong benefit.

**Key Duties**
- Managing marketing automation platforms and interfacing with other business units to create and improve marketing (and related) processes.
- Developing, maintaining, and fine-tuning processes that ensure campaign and lead management best practices and that enhance marketing productivity.
- Uncovering trends, identifying KPIs, and performing tests, as well as monitoring campaign performance and optimizing as needed.
- Compiling data, offering insights, and providing recommendations to improve future marketing campaigns and ensure consistent data across marketing activities.
- Fulfilling requests for reports, revenue tracking information, and other metrics to quantify the business impact of marketing activities.
- Identifying opportunities for testing and improvement in dynamic campaigns, as well as helping scope marketing initiatives for passing on to the Product team.
- Supporting business units (e.g., Product, Student Experience, Creative, Platform, etc.) in the launch and management of lead campaigns, promotions, and product launches, such as:

- Testing, finalizing, and spot-checking campaign structure and conducting quality assurance (Q-A) checks (e.g., web forms, automation, tagging, segments, etc.);
- Supporting stakeholders and other business units in reviewing all featured promotions, new product launches, and lead-generation releases; and,
- Being proactive in reviewing marketing functionality and workflow, as well as continually monitoring performance metrics and adjusting processes as necessary to meet marketing goals.
- Perform ad-hoc analysis to support strategic planning and decision-making for lead-g

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