Development Manager

6 months ago

Toronto, Canada Rogers Communications Full time

Come play a key role in building the future of Sports & Media Everyone wants to be part of a transformational team - and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month

Are you up for the challenge and the fun? If so, consider the following opportunity

Rogers Sports & Media is seeking a full-time Development Manager

The **Development Manager** is responsible for driving media sales growth across all platforms (i.e. TV, digital & social assets, audio/radio, OOH/DOOH, Data, Experiential) through the creation of integrated solutions and strategic sponsorship opportunities for our partners (agencies and advertisers). The role will be part of, but not limited to the Sports Sales & Development Team reporting directly to the Sr. Manager, Sports Sales & Development.

This role will also work cross-functionally to support various teams across Rogers Sports & Media. This individual will help conceive ideas, gather assets, create engaging sales material and support sales in presenting solutions to agencies and advertisers. They must understand Sportsnet’s content, rights and how we can monetize all available platforms within the boundaries of secured agreements. They must establish productive relationships with internal Sportsnet areas, including Business Development/Relations/Strategy, Branded Content, Media Revenue Management, Insights, Data and Consumer Marketing. They should model an energetic, positive attitude that helps build and foster a “winning team” environment.

As a team, Sportsnet is dedicated to bringing forward the best ideas for our advertising clients - creating compelling and engaging advertising experiences for our audiences. Our day-to-day is focused on developing holistic media strategies based on insights-driven concepts for both national and local clients. Our focus is on driving revenue for RSM while leading in the areas of media innovation and branded content.

Your tool kit includes all of Rogers Sports and Media assets - with a focus on Sportsnet brands and platforms - and can push beyond into non-linear forms of advertising including events, co-marketing, and partnerships with other Rogers Communication assets

**What you will do**:

- Our role is dictated by the needs of our clients - and our day to day work can change significantly based on the nature of those needs and their asks. This can include developing branded content ideas, integrating into our original programming, establishing a content strategy for social-first campaigns, investigating new media technology, or planning virtual pop-ups and experiences
- Support Account Managers in driving new and incremental revenue growth working on properties such as the NHL, NBA/WNBA, MLB, WWE and more.
- Work closely with our brand, product, and data teams to bring forward ideas that resonate with our audiences and have impact for our clients
- Leverage insights, data, and Advanced Advertising capabilities in an impactful way for each proposal
- Serve as a consultant to both client and our internal sales teams throughout the full sales process
- Stay close to proposals from the brief stage through pitch and into execution to ensure the best experience for clients and audiences
- Consistently seek out new ways of approaching brand partnerships to develop best in class content integrations for RSM
- Work with Sports Sales & Development, Business Development/Relations/Strategy, Branded Content, Marketing, Legal and Media Revenue Management on annual sales plans for all properties across the various platforms.
- Evaluate and translate property rights across platforms into selling guidelines by property in tandem with the Media Revenue Management team
- Conduct semi-annual competitive analysis on best practices in branded content/media from around the world - with emphasis on sports properties.
- Responsible to create/build/complete “market ready” outbound integrated/multi-platform customer-ready proposals & roadshows as well as creative response for all in-bound qualified Sportsnet “RFP’s” (request for proposal). This includes ideation (concept creation), preparation of the proposal including the marketing of the proposal, ensuring customer objectives are met, creative concepts are articulated clearly and include supporting research/creative/sales tools (if required).
- Prioritize all RFP’s and set up appropriate meetings and brainstorms with the internal groups.
- Work closely with Project Managers overseeing

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