Marketing and Communications Manager

6 months ago

Toronto, Canada Child Development Institute Full time

**Who we are**

Children are at the front and centre of what we do; they are the foundation of our purpose and the basis for our evidence-driven strategy. Our mission is to transform the lives of children, youth and their families by developing and delivering innovative, research-based mental health and early learning programs. At the Child Development Institute (CDI), we are passionate about helping our communities’ most vulnerable members and their caregivers. It motivates each of us to face what can be difficult situations while continuously finding the purest joy in play, in silence, in advice, and in the unbelievable strength and resilience of our young clients. Joining us now is a rewarding opportunity to be part of an organization that is built on a legacy of more than 100 years of helping children and families.

Recognized as a leader and model for measurement-based impact, we are client-centred, family-centred, and data-informed. We are a place where professionals grounded in mental health, care, and well-being of infants, children and youth, come together in collaboration, learning and inclusion. As a multiservice organization delivering social, emotional, and behavioural counselling services, early childhood education, learning disabilities and mental health services, and family violence services, we address the whole person from when they begin their life. Every child and family that reaches out to us is unique, and we value and embrace their individuality. We deliver the tailored support and tools they need to build life-long skills, positive mental health, and resilience. With their trust in us, we guide children and families along a supportive journey. It is an often difficult path and simultaneously the most rewarding experience for providers, children and families.

**Who we need**

Reporting to the Director, Development and Communications, we are looking for a **Marketing and Communications Manager.** In this brand new role, you will spearhead the development, implementation, and assessment of marketing communication strategies and initiatives aimed at engaging a diverse range of stakeholders, including clinical staff and families, donors and corporate partners, as well as government and community partners.

**Who you are**

You may be a Marketing Specialist looking to take the step up into a Manager role, or you are already a Manager looking for a change. Either way you want to join an organization that needs your talent to enhance and amplify their voice and shine a light on what they do. You are deeply committed to the nonprofit world and align with our mission to create a future in which all families can access inclusive, responsive, evidence-based services that make a meaningful, tangible difference to children’s mental health, early learning, and development.

**What's in it for you**

**_ Profound purpose_**. You want to be part of a nonprofit organization where you can broaden their reach and audience. This is an unbelievable opportunity to be part of a Marketing and Communication team partnered directly with Fundraising. You want the opportunity to build a marketing and communications strategy to help elevate a mission you believe in.

**_ Growth. _**You are looking for a company where you can continue to design and develop meaningful content while taking the lead on communications initiatives. You want to learn and grow as part of a broader Fund Development, Marketing, and Communications team. You will be mentored by a manager deeply committed to nurturing the skills of their team and incorporating new ideas. You will be part of a supportive and diverse group of bright minds and fun personalities who share a passion for our mission.

**As our new Marketing and Communications Manager, you will**:

- _ Craft our narrative. _You will develop, implement, and evaluate a comprehensive marketing, communications, and public relations initiative aimed at enhancing CDI’s image and reputation in the market.
- _ Align our branding._ You will establish consistent and relevant messaging across all marketing collateral and ensure all digital and printed materials, internal and external facing, adhere to our new brand guidelines.
- _ Raise awareness and visibility of the organization._ You will develop relationships with media contacts such as journalists, reporters, bloggers, and media points. You will prepare press releases and facilitate media requests.
- _ Coordinate agency and third-party events._ You will be the architect behind each event, from conceptualization to execution, overseeing aspects like venue selection, entertainment, ambiance, and thematic elements. You will lead the development and implementation of marketing strategies for signature and partnership events, reinforcing and nurturing the CDI brand.

**You have**:

- _ The experience._ You have experience in marketing, communications or public relations, ideally in the not-for-profit sector. You have demonstrated skills

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