Field Marketing Associate

7 months ago

Toronto, Canada SAP Full time

**We help the world run better**

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

**Objective & Purpose**

Are you interested in supporting marketing programs that build demand and drive business results? Do you prefer a fast-paced environment where every day offers different challenges, ideas, and opportunities? Are you passionate about demand generation and, providing value added knowledge at each step of the buyers’ journey? Do you love data and measuring and tracking results? Then we’re looking for you to join our North America small and midsize business Marketing team.

As a Field Marketing Associate, you will play a crucial role in supporting the day-to-day execution of marketing campaigns across our new business segments. Your responsibilities will include refining and owning specific initiatives, as well as providing essential support for field marketing campaigns and programs. The perfect individual will have experience in pulling and analyzing marketing data to make future decisions. If you’re passionate about marketing, have excellent communication skills, and thrive in a dynamic environment, we’d love to hear from you

**Key Responsibilities**
- Establish strong relationships with key segment marketing leads.
- Ensure all programs are fully integrated across different channels and tactics according to the segment strategy.
- Support Field Marketing team with day-to-day execution of campaigns and programs
- Strong understanding of sales processes and how they align to marketing planning.
- Ensure timely and quality execution of plans, working with Field Marketing Managers (FMM)s, and shared services.
- Campaign, channel and program performance reporting providing data and insights for enhancement.
- Expert on key marketing platforms like Marketo, ON24, SFDC, Reachdesk, Wrike etc.
- Team admin and project support as required
- Manage the nurture process (refresh implementation and on-going monitoring and optimizing)
- Collaborate with FMMs on the execution of expansion on programs into the Partner ecosystem.
- Support the team’s event needs - including both in-person and virtual (webinars) - through coordination and production support.
- Work closely with cross-functional teams to communicate new campaigns to support campaign enablement across the business.
- Continually innovate on content and programs to elevate the customer experience wherever possible.
- Continuously track and monitor offer/campaign/creative effectiveness. Deliver relevant reports and present insights to keep the organization abreast of marketing activities; forecast, measure, analyze, refine, improve and report on the impact of programs.
- Other projects as required.

**Education & Required Skills**
- Degree level education with 3-5 years marketing experience in B2B industry
- Experience in field marketing
- Strong written communication and content marketing skills
- Strong communication and interpersonal skills
- Background in marketing for events and webinars
- Self-starter who is committed to the job and seeks empowerment and accountability.
- Proven organizational skills and ability to prioritize and manage multiple tasks, events, and projects.
- Strong team player
- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics.
- Knowledge of B2B sales cycle
- Experience working directly with sales & success teams (and corresponding leadership teams)
- Strong influencer and team champion (must be energetic and passionate about marketing, our products, our customers, and the company)
- Commitment to professionalism and collegiality is required.
- Flexibility and willingness to step outside the box and take on unique projects as they are presented.

**Bring out your best**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethn

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