Consumer Marketing Manager
5 months ago
**LOCATION**:Guelph, Ontario (Hybrid role - 3 days in office)
**SUMMARY**:
Consumer Marketing Manager, reporting into the Senior Vice President, Marketing, is responsible for understanding and representing the needs and wishes of the pet parent consumers, acting as their voice within the organization, and driving compelling demand generation initiatives. They will deeply understand the existing body of research and lead new insight gathering efforts using third-party suppliers. This person will leverage consumer insights to inform the development of effective organic growth strategies and compelling consumer facing creative assets. The Consumer Marketing Manager will be tasked with identifying whitespace opportunities for new product innovation and providing comprehensive briefs to the portfolio team for successful execution. Collaborating closely with the digital marketing team, they will drive the strategy for compelling creative assets for digital campaigns and social media platforms. This role requires a proven track record in demand generation and brand management expertise to make a significant impact on Gateway’s DTC growth.
**HOW YOU WILL MAKE AN IMPACT/KEY RESPONSIBILITIES**:
- Organic Growth Strategies: Leverage consumer insights to develop effective demand generation strategies that resonate with pet parent consumers, aligning with Gateway’s goals and values.
- Voice of the Pet Parent Consumer: Act as the representative of the pet parent consumers within the organization, ensuring their needs and preferences are consistently considered in all consumer-facing decisions and initiatives.
- Insight Gathering: Lead market research efforts for pet parents by collaborating with third-party suppliers to gather valuable consumer insights and market trends.
- Brand Strategy Development: Develop comprehensive brand strategies aligned with Gateway’s overall business objectives. Collaborate with cross-functional teams to maintain a consistent brand message and positioning across all touchpoints.
- Brand Planning: Develop and gain alignment on key initiatives to drive demand generation, and work with cross functional teams on the execution.
- Creative Asset Development: Own brand guardrails and oversee the creation of impactful and engaging creative assets and digital and physical marketing materials.
- New Product Innovation Strategy: Leverage consumer insight to identify whitespace opportunities in the market create clear and comprehensive briefs for the Portfolio team to develop against.
- Budget Management: Responsible for managing, tracking, and optimizing marketing budgets for various initiatives, ensuring resources are allocated effectively.
**WHAT YOU NEED TO SUCCEED**:
**Education, Training & Qualifications**
- Bachelor's or Master’s degree in Marketing, Business Administration, or a related field
- Minimum of 5+ years’ experience in brand management roles, with a successful track record of demand generation.
- Demonstrated experience in leading consumer research and using data-driven insights to inform brand strategies.
- Strong creative instincts and the ability to work collaboratively with creative teams.
**Skills & Abilities**
- Consumer-Centric Mindset: A deep understanding of consumer behavior and the ability to translate insights into effective brand strategies and campaigns.
- Creative Thinking: A highly creative and innovative approach to developing brand strategies and assets that set the brand apart from competitors.
- Market Research Skills: Proficiency in utilizing third-party suppliers for market research and data gathering, with the ability to extract valuable insights.
- Project Management: Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
- Cross-Functional Collaboration: Excellent interpersonal and communication skills to work effectively with cross-functional teams, agencies, and vendors.
- Analytical Mindset: Ability to analyze data and key performance metrics to make informed decisions and optimize brand performance.
- Passion for Pets: A genuine passion for the pet industry and an understanding of the unique needs and preferences of pet parent consumers.
**Working Conditions**
- Prolonged periods of sitting at a desk working on a computer.
- Hybrid working environment.
**YOU’LL LOVE WORKING WITH US BECAUSE**:
**The People**. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams - people you can be proud to work with
**Our Core Values**:
- People First
- Exceed Expectations
- (HIT) Honesty, Integrity, Trust
- Be Passionate and Caring
- Continuously Improve
**WHAT YOU CAN EXPECT FROM US**:
- Competitive Pay & Benefits
- A Sense of Community
- A strong potential for Career Growth
- Great Hearts & Mind Scholarship Program
- Gateway Tuition Reimbursement Program
- Employee Assistance Program
**WHAT CAN THIS ROLE OFFER YOU**:
- Autonomy to be an innovative & strat
-
Consumer Marketing Manager
5 months ago
Guelph, Canada Gateway Services Inc Full time**Job Code**: CXMCO **Department**: Marketing **NAICS Worker’s Comp**: 8810- Clerical Office Employees **EEOC Job Category**: 2. First/Mid Level Officials and Managers **Reporting To**: Senior Vice President, Marketing **FLSA**: Exempt **Position Type**: Full-Time Regular **Job Overview** Consumer Marketing Manager, reporting into the Senior Vice...
-
Marketing Manager
3 months ago
Guelph, Canada Luminor Full timeOur Client, LUMINOR Environmental in Guelph, is looking for a Marketing Manager to join their team! Join LUMINOR Environmental and help build our Brand in water treatment solutions for home and industry! **About**: At LUMINOR Environmental, we believe in creating and providing innovative Ultraviolet (UV) water disinfection solutions for home, industry, and...
-
Marketing Manager
2 months ago
Guelph, Canada RLB LLP Full timeOur **Client**, **LUMINOR**_ _**Environmental**_ _in Guelph, is looking for a **Marketing Manager** to join their team! - Join _**LUMINOR**_ _**Environmental**_ and help build our Brand in water treatment solutions for home and industry!_ **About**: At LUMINOR Environmental, we believe in creating and providing innovative Ultraviolet (UV) water disinfection...
-
Consumables Associate
1 month ago
Guelph, Canada Walmart Canada Full time**Position Summary... **:Working as a Consumables Associate at Walmart Canada is a great way to develop your skills in the retail industry. The Consumables Associate is a customer service champion that contributes to the high-volume, fast-paced flow of merchandise from the backroom to the salesfloor. This Associate will function as part of a team to stock...
-
Digital Marketing Coordinator
5 months ago
Guelph, Canada Anthology Marketing Full timeAnthology Marketing is a team of creative, enthusiastic individuals who care deeply about the environment and people. We work together to develop creative branding, beautiful visual content and effective marketing strategies for our clients. - Developing and implementing social media marketing strategies to increase brand awareness, encourage engagement and...
-
Consumables Associate
1 month ago
Guelph, Canada Walmart Canada Full timePosition Summary...Working as a Consumables Associate at Walmart Canada is a great way to develop your skills in the retail industry. The Consumables Associate is a customer service champion that contributes to the high-volume, fast-paced flow of merchandise from the backroom to the salesfloor. This Associate will function as part of a team to stock and...
-
Director of Marketing, Products
5 months ago
Guelph, Canada WS Audiology Americas Full timeAt WS Audiology, we pride ourselves on being the pioneers of innovative solutions within the hearing care industry, who have a shared passion for positive impact on our client’s hearing journey, and always go above and beyond as a team!_ **What we're looking for**: We are seeking a highly experienced and results-driven Director of Marketing with a strong...
-
Marketing Assistant
5 months ago
Guelph, Canada Royal City Nursery Full timeDo you love plants and people? How about home decor? Do you want to showcase your passion for people, plants and lifestyle decor through photos and social media? If you answered YES, Royal City Nursery invites you to be part of our marketing team today! Our team is focused on curating, creating and telling our story, in a dynamic and fast paced...
-
Retail Store Manager
3 weeks ago
Guelph, Ontario, Canada Fazal Miran Fuel Corp. Full timeThe ideal candidate will have a strong background in retail management, with experience in managing staff and assigning duties. They will also have a keen eye for market research and trends, allowing them to determine consumer demand and potential sales volumes. Additionally, they will be responsible for implementing price and credit policies, locating and...
-
Marketing Manager
5 months ago
Guelph, Canada Market Fresh Full time**Job description** As the voice of Market Fresh, our Marketing Manager will be responsible for the curating and executing effective marketing strategies that reflect our brand, excites our customers and supports the community. **Responsibilities Include**: - Manage Market Fresh’s multi-platform social media accounts; - Create eye catching, innovative,...
-
Consumer Service Supervisor
1 month ago
Guelph, Canada Danby Appliances Full time**Primary Responsibilities Include**: - **Team Support**: Provide comprehensive support to team members by answering questions, offering guidance, and addressing general concerns to ensure smooth daily operations - **Performance Monitoring**: Regularly review team statistics and performance metrics, providing detailed feedback and actionable insights to...
-
Marketing Manager
5 months ago
Guelph, Canada Royal City Nursery Full time**You will plan, create, and deliver impactful marketing content across multiple content channels supporting the Royal City Nursery brand in digital and traditional ways and assist with planning, running and analyzing events. Our mission is to make life beautiful naturally.** **This exciting opportunity is best suited for a marketing professional that is...
-
Manager, Digital Experience
5 months ago
Guelph, Canada Gateway Services Inc Full time**Job Overview** The Manager, Digital Experience reporting to the Director, Digital Experience is responsible for supporting and enhancing Gateway’s broad web site and social media portfolio. This includes our main corporate and several regional brands online presence, as well as our evolving consumer-facing retail platforms. This role will drive key...
-
Marketing Assistant
5 months ago
Guelph, Canada Royal City Nursery Full timeCan you make our plants and products tell a story? If so, Royal City Nursery invites you to be part of our marketing team today! Our marketing team focuses on curating, creating and telling our retail story, in a dynamic and fast paced environment. As part of our marketing team, you will support your team members in the planning, creation and completion of...
-
Store Operations Manager
2 minutes ago
Guelph, Ontario, Canada Fazal Miran Fuel Corp. Full timeJob SummaryFazal Miran Fuel Corp. is seeking a dynamic Store Manager to lead our retail operations. As a key member of our team, you will be responsible for managing staff, assigning duties, and overseeing daily activities to ensure exceptional customer experiences and efficient store operations.ResponsibilitiesStaff Management: Recruit, hire, and supervise...
-
Marketing Manager
5 months ago
Guelph, Canada Eknors Auto Inc Full timeDurée de l'emploi: Permanent - Langue de travail: Anglais - Heures de travail: 35 to 40 hours per week - Education: - Expérience: **Education**: - College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years - or equivalent experience **Work setting**: - In shop **Tasks**: - Direct the marketing strategies of...
-
Retail Store Manager
2 weeks ago
Guelph, Ontario, Canada New Age Health Full timeWe are seeking a highly skilled Retail Store Manager to join our team at New Age Health. As a key member of our retail operations, you will be responsible for overseeing daily store operations, managing staff, and implementing marketing strategies to drive sales and customer engagement.Key Responsibilities:Direct and Control Daily Operations: Ensure seamless...
-
Growth Marketing Manager
6 months ago
Guelph, Canada Prosites Inc Full time**Job Summary** As the Growth Marketing Manager, you will be accountable for the strategy, development, and execution of demand generation programs to drive awareness and demand for the company’s products and services. Through online and offline campaigns, you will directly impact the company’s revenue goals. You will work closely with our sales...
-
Store Manager
2 weeks ago
Guelph, Ontario, Canada Fazal Miran Fuel Corp. Full timeJob Title: Store ManagerJob Summary: We are seeking a highly skilled Store Manager to lead our retail operations at Fazal Miran Fuel Corp. The ideal candidate will have a strong background in sales, marketing, and team management.Key Responsibilities:Manage staff and assign duties to ensure seamless store operations.Study market research and trends to...
-
Marketing Brand Manager
50 minutes ago
Guelph, Canada Ceva Animal Health Full timeAt Ceva, we believe in preserving the vital bond between humans and animals. We strive to find innovative solutions that improve animal health and productivity while respecting animal welfare and supporting biodiversity. Together, we are building a new reference to create value beyond animal health. Ceva Animal Health has been the fastest growing global...