Marketing Manager

2 months ago

Whistler, Canada Gibbons Whistler Full time

**Join Gibbons Whistler and drive the marketing behind the town’s most legendary venues and events, connecting with local and global audiences**

**About Gibbons**:
**Core Purpose**

Making People Happy

**Vision**

To be the most trusted and recommended brand by our team, our guests, and the communities we serve.

Our goal is to create a great Canadian company that provides the best work experiences, guest experiences, and community experiences in our class. We want to continue to give back to Athletes, Artists, and Entrepreneurs as we believe it's these people who shape the world and bring culture to each community we are fortunate enough to serve.

**Values**

Encourage Trust

Have Fun

Show Kindness

Lead with Purpose

Commit to Excellence

If the above aligns with your values and career aspirations, we'd love to work with you

**The Role**:
As the Marketing Manager at Gibbons Whistler, you will lead the creative branding and marketing strategy for a dynamic portfolio of businesses, ranging from food & beverage restaurants to large-scale events like the World Ski & Snowboard Festival. You’ll be responsible for developing and executing marketing campaigns that resonate with Whistler’s local and global audiences, while ensuring a cohesive brand identity across all channels. This role requires a blend of strategic thinking, creativity, and hands-on execution to drive brand growth, customer engagement, and business revenue.

**Responsibilities**:

- Brand Strategy & Management: Develop and maintain a unified brand voice for Gibbons Whistler’s diverse portfolio, ensuring consistency across all channels.
- Campaign Development: Create and execute marketing campaigns that increase awareness, drive foot traffic, and boost revenue for Gibbons’ businesses and events.
- Event Marketing: Plan and promote events, including the Whistler Village Beer Festival, Crankworx Whistler, and the World Ski & Snowboard Festival, with a focus on ticket sales, sponsorship visibility, and brand presence.
- Data-Driven Decision Making: Analyze marketing performance metrics and adjust strategies to optimize ROI, engagement, and lead generation.
- Collaborate Across Teams: Work closely with the sales, sponsors, and operations teams to align marketing efforts with business objectives.
- Team Leadership: Manage and mentor the marketing team, including graphic designers, coordinators, and contract creatives.
- Budget Management: Handle marketing budgets, including allocating resources efficiently across paid media, production, and promotions.
- Community Relationships: Uphold key community relationships.
- Other duties as reasonably directed

**Requirements**:

- 3-5 years of experience in marketing management, preferably within hospitality, events, or a related industry.
- Proven track record in creating successful marketing campaigns and driving brand engagement.
- Strong understanding of digital marketing, social media platforms, and content creation.
- Experience with event marketing and driving ticket sales through creative campaigns.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Leadership skills, with experience managing a team.
- Proficient in marketing tools such as Google Analytics, social media management platforms, and CRM systems.
- Familiarity with the Whistler market is a plus.

**Salary and Team Perks**:

- $70,000 - $80,000 annual salary based on experience and qualifications.
- Meal on shift.
- 50% off F&B across our Gibbons Venues.
- 50% off for Team Members and 20% off for friends and family with The Adventure Group.
- 25% off for Team Members and 20% off for friends and family at The Adara.
- 20% off The Spa at Whistler.
- 3rd party perks at a variety of local businesses.
- Company events

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