Marketing Manager
6 months ago
We are looking for a high-performing Marketing Manager. The marketing manager plays a crucial role in raising awareness of the gallery, attracting visitors, promoting artists and exhibitions, and ultimately driving engagement and sales.
- **Developing Marketing Strategies**: Create and implement comprehensive marketing plans to promote exhibitions, events, and gallery activities.
- **Social Media Management**: Oversee the gallery's social media presence, including content creation, posting schedules, engagement with followers, and monitoring of analytics to optimize performance.
- **Public Relations**: Cultivate relationships with media outlets, journalists, bloggers, and influencers to secure coverage for exhibitions, artists, and gallery initiatives.
- **Website Management**: Maintain and update the gallery's website with current exhibition information, artist profiles, and other relevant content.
- **Event Promotion and advertising**: Coordinate marketing efforts to promote gallery openings, artist talks, workshops, and other events hosted by the gallery.
- **Market Research**: Conduct research to understand the preferences and behaviors of the gallery's target audience, as well as trends in the art market.
- **Partnerships and Collaborations**: Identify opportunities for partnerships and collaborations with other organizations, businesses, or institutions to expand the gallery's reach and attract new audiences.
- **Budget Management**: Develop and manage the marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints.
- **Evaluation and Reporting**: Track the performance of marketing activities, analyze results, and prepare regular reports for management to assess the effectiveness of marketing efforts and inform future strategies.
- **Community Engagement**: Engage with the local community through outreach programs, partnerships with schools or community groups, and participation in community events to foster goodwill and support for the gallery.
- **Customer Relationship Management (CRM)**: Utilize CRM software to manage contacts, track interactions, and nurture relationships with collectors, patrons, and other stakeholders.
- **Supporting Sales**: Work closely with the sales team to provide marketing support for art sales, exhibitions, and client relationship management.
- **AIR Program management**: Oversee the gallery’s Artist In Residence program, working closely with the hotel and artists to maximize exposure and execute smoothly.
- **Artist Onboarding**: Successful onboarding of artists via activating on the website, social media and digital efforts (SEO)
**Salary**: $28.92-$35.00 per hour
Expected hours: 50 per week
**Benefits**:
- Company events
- Flexible schedule
- On-site parking
- Paid time off
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 5 years (preferred)
**Language**:
- English (preferred)
Work Location: In person
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