Director Marketing
3 months ago
As a **Director Marketing** you would be responsible for:
**Shapes Strategy**
- Develop and implement tactical marketing plans to exceed plan; tour flow; cost/sales efficiency and net volume targets for local Marketing.
- Recruit, hire and train Team Members for Marketing programs.
- Manage and refine the relationship with Resort Operations, Business Management, Sales and Direct Marketing.
- Manage and coordinate all tour flow for respective Sales Centers.
- Develop, refine and implement processes for Marketing programs.
- Develop and implement Marketing Reward and Recognition programs and Team Member action plans to increase TM satisfaction, retention and engagement.
- Champion Hilton quality customer care culture throughout all Marketing channels.
- Maintain performance management standards, work with Director of business ops to change, or create new compensation plans and reporting Marketing programs.
- Develop and manage relationships with local vendors, attractions, restaurants and hotel partners to support regional needs.
- Secure future business through face to face bounce back / event marketing initiatives.
**Drives Execution**
- Coordinate tour schedule and availability locally with Business Management team and Direct Marketing
- Partner with Direct Marketing to ensure customer satisfaction of all Direct Marketing booked tours
- Handle all Marketing related guest issues
- Handle all NQ’s for Marketing tours
- Handle owner issues in the lobby or Sales centers
- Responsible for Marketing presence at Sales Centers, within the property and/or special events
**Build and Lead Talent***
- Responsible for ongoing training to increase production
- Work with HR to have all new Team Members attend New Hire Orientation and other training programs as needed.
- Proactively seek and schedule ongoing workshops and training sessions to support maximum production, team building and corporate culture.
- Coach all Marketing team in Guest Services, OPC, IPC on an on-going basis.
**Drive for Results**
- Monitor the Marketing Coordinator’s sales pitches and customer interaction on a consistent basis
- Facilitate all marketing initiatives on the floor
- Responsible for saving no-shows and cancelled tours
- Responsible for ensuring bounce-back packages are being offered to guests who can’t tour at all desks
- Pro-actively engage all guest touch points in the lobby
- Responsible for monthly reviews and maintaining monthly goals
**Overall**
- Must be available to work Saturdays, Sundays, evenings, holidays and any other days/ hours as required per business needs.
- Carries out all reasonable requests by management of which the team member is capable of performing.
**Compensation**:
Salary range: $102,000.00 to $116,000.00 plus commissions and/or bonuses governed by a compensation plan.
**Why do Team Members Like Working for us?**
- Our Mission and Values
- A people-first culture
- Internal growth opportunities
- Being part of an industry leader in the hospitality field
- Benefits include extended health & dental and vision coverage
- Short term and long term disability benefits
- Employee Assistance Program that supports your physical and mental well-being
- Wellness allowance
- Group RRSP
- Recognition Program and Rewards
- Team Member and Family Travel Program providing reduced hotel room rates
**Qualifications**
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
- Minimum of 4 years experience as a Leader in Marketing in a Vacation Ownership environment. At least 3 years of local Marketing experience in areas such as In House Marketing and/or OPC.
- Knowledge of on-site and area specific prospect generation programs.
- Demonstrated success in managing relationships with branded hotel general management.
- Must possess superior organizational and presentation skills.
- Excellent communication, training and team building background required.
- Must be able to work flexible work schedules as needed to complete projects.
- Some business travel, errands to vendors/suppliers as needed.
- Requires lifting of up to 50 pounds of office supplies, materials, and/or equipment.
- Frequent standing and walking to oversee and assist with operational support.
- Must be able to handle multiple priorities and duties.
- Requires alertness and attention to detail in projects.
When you join Hilton Grand Vacations, you join a group of Team Members dedicated to helping Owners and Guests around the world make every vacation they take a memorable one. Hilton Grand Vacations is a leading vacation ownership company bringing our Guests vacation dreams to life.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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