Digital Marketing Manager

4 weeks ago


Kitchener, Canada Trusscore Full time

**Who We Are**

Trusscore Inc. is revolutionizing the way people build, with a strong focus on sustainable building materials and innovative material science. As an established, fast-growing company, we’re looking for a dynamic Senior Digital Marketing Manager to join our team and lead the strategic development, implementation, and optimization of our digital marketing efforts. This role will be instrumental in driving demand generation, search engine marketing (SEM), and optimizing the user experience across our digital channels to ensure we meet our growth objectives.

**Your Mission**:
**Key Responsibilities**:

- Search Engine Marketing (SEM): Lead both paid and organic search strategies, ensuring optimal visibility and performance through platforms such as Google Ads and SEO best practices.
- Content Strategy & Development: Collaborate with content creators and marketing teams to develop compelling, data-driven content that aligns with business objectives, improves SEO, and supports demand generation.
- Website UX/UI & CRO: Continuously improve website user experience and optimize conversion rates (CRO) across all digital touchpoints, ensuring smooth customer journeys that result in increased conversions and satisfaction.
- Analytics & Insights: Use tools such as Google Analytics, Search Console, and Salesforce to analyze campaign performance and provide actionable insights. Drive data-driven decisions to optimize marketing efforts across all channels. Utilize Looker Studio and data visualization platforms to report insights.
- Cross-Department Collaboration: Collaborate with product management, sales, and marketing communications teams to ensure digital marketing strategies align with broader business goals.
- **Leverage Best Practices & Emerging Technologies**: Stay current with the latest digital marketing trends, SEO/SEM advancements, and demand generation best practices. Actively incorporate AI-driven tools and strategies where appropriate to enhance targeting, automation, and campaign optimization, ensuring Trusscore remains competitive, innovative, and at the forefront of the digital marketing landscape.

**Qualifications**:

- 7+ years of progressive experience in digital marketing, with 3+ years in a leadership/management role.
- Bachelor’s Degree in Marketing, Communications, Digital Marketing, or a related field.
- Advanced knowledge of Google Analytics (GA4), Search Console, Tag Manager, and other digital analytics tools for tracking and optimizing performance.
- Experience in UX/UI design principles with a focus on conversion rate optimization (CRO) and improving the digital customer journey.
- Strong background in content development and strategy, driving growth through engaging and optimized content.
- Data-driven mindset with the ability to translate insights into actionable marketing strategies.
- Familiarity with social media channels (though this role is not responsible for social media strategy or execution).
- Team player with excellent communication and collaboration skills across departments.

**Why Join Us?**

At Trusscore, you will be part of a passionate, innovative team focused on reshaping the future of building materials. We offer a dynamic, flexible work environment, opportunities for personal and professional growth, and the chance to make a tangible impact in a fast-growing company with a focus on sustainability and innovation.



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