Digital Marketing Specialist

3 weeks ago


Kitchener, Canada Ichor Inc Full time

The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of Ichor Inc brands. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and account management of several social media platforms. This position reports to the CEO and will be responsible for development, artist digital creation, and executing cost effective digital marketing programs generating access to end-users that drive consumer education in a new evolving industry.

**DUTIES/RESPONSIBILITIES**:

- Develop and design websites using word press software for several inhouse brands.
- Develop and design social media platforms for each inhouse brand i.e. Facebook, Twitter, Instagram, etc.
- Create and maintain product listings on websites and other social media accounts and platforms.
- Develop and maintain product content, videos, language and company status across all social media platforms for several inhouse brands.
- Complete website maintenance and upgrades as required.
- Regular online audits to ensure content is up-to-date and relevant.
- Work with Ichor team members in the development of content for brands.
- Build and execute influencer campaigns of varying scale.
- Promote and develop best practices for digital marketing, identifying new opportunities and trends for the business.
- Manage marketplace customer service-related issues or questions and ensure timely response and resolution.
- Develop messaging to strategically direct influencers and inform campaign content themes and strategic approach.
- Monitor, identify, and develop strategies to effectively compete with category sellers and brands on marketplaces.
- Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal.
- Review new technologies to keep the company at the forefront of developments in digital marketing.
- Data collection, analysis, and reporting of results and meaningful insights.
- Stay current with marketplaces and trends to ensure top rated seller status.
- Be a curious learner, an autonomous worker and a team player.
- Have the Courage to Do More.

**QUALIFICATION REQUIREMENTS**:

- Embrace and understand creating content for social media;
- Creative and experienced marketing writer with strong editorial skills who loves to read, research and write;
- Achieved attributable results from SEO and PPC campaigns on Google, Facebook & other social media platforms.
- Bachelor of Science in Marketing, Business or related field or equivalent experience; minimum 2 years of experience in a similar digital marketing role
- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
- Outstanding communication skills across numerous platforms including written, verbal and multi-media
- Strong understanding of current online marketing concepts, trends, strategies and best practices
- Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
- Proficiency in Google Analytics required
- Proficiency in Microsoft Office suites, Word Press and general graphic enhancement software
- Proficiency with different social media platforms and a proven track record building B2B brands via Facebook, Twitter, Instagram and LinkedIn is a plus
- Highly motivated and can work independently, detailed oriented, organized and efficient
- Team player; ability to work well and be flexible within marketing team and other departments
- Creative problem solver, passionate about winning and achieving results

**Salary**: $50,000.00-$65,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Digital marketing: 1 year (required)



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