Digital Marketing Manager

5 months ago


Kitchener, Canada ICSPI Corp. Full time

As **Digital Marketing Manager **at ICSPI, you will be responsible for digital programs to build and nurture our pipeline of prospects.

**Who you are**
- You are a self-starter and are able to drive new and scalable campaigns
- You have the willingness to own and execute on all aspects of pipeline-building marketing campaigns
- You have proven success in building and moving prospects through a sales funnel, including nurturing techniques, digital programs, asset creation, measurement, analytics, testing and planning

**Responsibilities**
- Conduct keyword research and optimize website content for SEO
- Own the architecture and content updates for our website
- Monitor and analyze website analytics, social media metrics, and campaign performance to identify areas for improvement; create dashboards
- Work with the Applications team to develop content
- Coordinate with sales to drive booth traffic at conferences and trade shows
- Work with the product team to optimize audience targeting, messaging and landing page UX

**Qualifications**
- Experience with paid search, SEO, display and /or retargeting ads, and related tools
- Experience using marketing campaign tools (Salesforce, Marketo, HubSpot)
- Experience with video marketing (YouTube, LinkedIn, TikTok)
- Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with WordPress and WordPress plugins
- Experience with web analytics tools such as Google Analytics and keyword tools
- Excellent research skills to identify target audience demographics, trends, and competitors
- Ability to think creatively and strategically to develop innovative digital marketing campaigns
- Strong written and verbal communication skills to effectively convey messaging across various digital channels

**Preferred Qualifications**
- Experience marketing hardware products

**Salary**: $59,000.00-$76,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Employee assistance program
- Extended health care
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Kitchener, ON: reliably commute or plan to relocate before starting work (required)

Work Location: In person



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