Digital Marketing Manager

3 weeks ago

Greater KitchenerCambridgeWaterloo Metropolitan Area, Canada Trusscore Full time

Who We Are

Trusscore Inc. is revolutionizing the way people build, with a strong focus on sustainable building materials and innovative material science. As an established, fast-growing company, we’re looking for a dynamic Senior Digital Marketing Manager to join our team and lead the strategic development, implementation, and optimization of our digital marketing efforts. This role will be instrumental in driving demand generation, search engine marketing (SEM), and optimizing the user experience across our digital channels to ensure we meet our growth objectives.

Your primary responsibilities will include managing SEM (paid and organic), content development, demand generation across web and email channels, and improving website UX/UI with a focus on conversion rate optimization (CRO). You will also oversee and guide one direct report responsible for executing email marketing and marketing automation efforts, ensuring these functions are aligned with broader campaign objectives and optimized for performance. Additionally, you will be the key driver of analytics and insights, providing actionable data-driven recommendations to help guide Trusscore's overall marketing strategy and improve decision-making across all digital channels. Your leadership will ensure the marketing team stays focused on growth, engagement, and driving meaningful conversions.

Your Mission:

You are an experienced digital marketing leader who thrives on combining creativity with data to drive meaningful results. In this role, you will directly oversee and manage a broad range of digital marketing initiatives, including SEO, paid search, content marketing, demand generation, and website optimization, while playing a hands-on role in driving key strategies. Additionally, you will take a leadership role in overseeing and managing the email and marketing automation function, ensuring alignment with broader campaign objectives and optimizing performance across all channels. Your expertise in SEM, CRO, email marketing, and analytics will ensure our digital efforts are consistently optimized for growth, engagement, and conversion.

Key Responsibilities:

  • Search Engine Marketing (SEM): Lead both paid and organic search strategies, ensuring optimal visibility and performance through platforms such as Google Ads and SEO best practices.
  • Content Strategy & Development: Collaborate with content creators and marketing teams to develop compelling, data-driven content that aligns with business objectives, improves SEO, and supports demand generation.
  • Demand Generation: Drive demand generation activities across web, email, and other digital channels to attract, engage, and convert target audiences. Work closely with the marketing automation team (via Pardot) to ensure alignment with overall campaigns.
  • Website UX/UI & CRO: Continuously improve website user experience and optimize conversion rates (CRO) across all digital touchpoints, ensuring smooth customer journeys that result in increased conversions and satisfaction.
  • Analytics & Insights: Use tools such as Google Analytics, Search Console, and Salesforce to analyze campaign performance and provide actionable insights. Drive data-driven decisions to optimize marketing efforts across all channels. Utilize Looker Studio and data visualization platforms to report insights.
  • Email & Marketing Automation Oversight: Provide strategic direction for email and marketing automation efforts (Pardot), working closely with your direct report who is responsible for execution.
  • Cross-Department Collaboration: Collaborate with product management, sales, and marketing communications teams to ensure digital marketing strategies align with broader business goals.
  • Leverage Best Practices & Emerging Technologies: Stay current with the latest digital marketing trends, SEO/SEM advancements, and demand generation best practices. Actively incorporate AI-driven tools and strategies where appropriate to enhance targeting, automation, and campaign optimization, ensuring Trusscore remains competitive, innovative, and at the forefront of the digital marketing landscape.

Qualifications:

  • 7+ years of progressive experience in digital marketing, with 3+ years in a leadership/management role.
  • Bachelor’s Degree in Marketing, Communications, Digital Marketing, or a related field.
  • Proven success with SEM, SEO, PPC, content marketing, email marketing (Pardot), and CRM (Salesforce).
  • Advanced knowledge of Google Analytics (GA4), Search Console, Tag Manager, and other digital analytics tools for tracking and optimizing performance.
  • Experience in UX/UI design principles with a focus on conversion rate optimization (CRO) and improving the digital customer journey.
  • Strong background in content development and strategy, driving growth through engaging and optimized content.
  • Data-driven mindset with the ability to translate insights into actionable marketing strategies.
  • Familiarity with social media channels (though this role is not responsible for social media strategy or execution).
  • Team player with excellent communication and collaboration skills across departments.

Why Join Us?

At Trusscore, you will be part of a passionate, innovative team focused on reshaping the future of building materials. We offer a dynamic, flexible work environment, opportunities for personal and professional growth, and the chance to make a tangible impact in a fast-growing company with a focus on sustainability and innovation.

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