Digital Marketing Specialist

1 week ago


Kitchener, Canada Four All Ice Cream Full time

**Opportunity**:
**About You**:

- You are an experienced digital marketer with a passion for growing and developing brands and businesses
- You excel in strategizing and developing visual & written content that resonate with a brand's ideal customer
- You are an expert in basic website editing and social media platforms including Instagram, Facebook, Twitter, TikTok & LinkedIn
- You have proven design sensibility when it comes to photography & graphic design.
- You are proficient at photo-editing and short-format video-editing
- You are results-oriented and process driven, as well as sales and metric-driven
- You hold yourself accountable with high expectations for yourself and your teammates
- You are independent, as well as an effective team player.
- You are detail oriented and organized
- You are inspired by and committed to furthering the local, seasonal, small-batch and hand-crafted food movement.
- You have access to reliable transportation throughout Waterloo Region

**Responsibilities**:

- Developing and implementing communication plans and marketing strategies to achieve business / sales objectives.
- Creating, publishing and managing high-quality, original content using brand voice and style
- Collecting analytics and channel insights, monitor competitive landscape, prepare and deliver reports including improvement recommendations.
- Reviewing analytics & performance data to inform future strategies
- Conceptualizing, organizing, and executing sales event activities and conducting post-event evaluation and analysis to inform future strategies
- Responding to social media posts and engaging with community members in an honest and authentic way
- Constantly identifying and using digital opportunities to communicate the Four All Ice Cream brand
- Photographing product or directing the photography of product to support our digital and print medium marketing.
- Other writing, editing, design duties as assigned.
- Help grow an interactive social media following
- Represent Four All Ice Cream as an exceptional brand ambassador

**Requirements**:

- High school diploma required. Post-secondary degree preferred (Marketing, Business, Hospitality, Retail)
- 3+ years of experience in marketing and/or brand management
- Photography skills are an asset, but not required
- Excellent work ethic, proven ability to work as part of a team, multi-task and communicate effectively
- Capacity to work in fast-paced and dynamic environment
- Able to work a flexible schedule in line with business needs (daytime, and occasionally weekends & evenings)
- Must have access to reliable transportation throughout Waterloo Region

**What we Offer**:

- An entrepreneurial work environment where you will have direct impact on a growing company.
- A welcoming and supportive environment where diversity and creativity are valued.

(~30+ hours a week)

Pay: $21.00-$23.00 per hour

Expected hours: 30 - 40 per week

Additional pay:

- Bonus pay

**Benefits**:

- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Store discount
- Vision care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Application question(s):

- How many years of digital marketing and/or brand management experience do you have?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (required)

Work Location: Hybrid remote in Kitchener, ON N2G 1A7

Application deadline: 2024-10-27
Expected start date: 2024-11-01



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