Global CRM Strategist

5 months ago

Montréal, Canada BRP Full time

**YOU'LL HAVE THE OPPORTUNITY TO**:
Strategy

Working alongside CRM and the brand marketing teams & various regions, you will:
Recommend best CX in order to build lasting relationships with our customers.

Identify business opportunities to increase customer experience & upsell opportunities.

Recognize & Map untapped opportunities.

Define a multi-channel approach to improve Customer Lifetime Value.

Recommend potential boosting tactics.

Pinpoint areas of focus for each cluster of CLV model.

Lead the brand’s retention, upsell & repurchase’s strategy.

Use data to define KPIs and goals across different segments, identify trends.

Deepen consumer knowledge (engagement, purchasing cycle, retention, buying intentions).

Optimize CRM program to deliver upon overall brand objectives.

Processes

Working alongside your team members and partners, you will map marketing automation processes that will support brands, by:
Gather brand & CRM objectives.

Build recommendations & plan best path to achieve goals.

Bring plan to stakeholders & influence.

Prioritize initiatives and timeline.

Co-build roadmap.

Assess feasibility and work in hand with CRM specialists to elaborate a detailed execution plan.

Analyse, adapt and improve.

Culture

Elevate marketing competencies through an active and informed global marketing community.

Participate in workshops and training aligned with the vision.

Support initiatives to develop and propel a unique and engaging CRM culture globally.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelors in marketing or related field.

Minimum of 7 years’ experience in customer relationship management and strategic planning.

Experience in marketing automation (multi-channels).

High understanding of CLV measure.

Knowledge of Adobe campaign solution or Salesforce required.

Fluent in both written and spoken English & French.

Eager to engage and innovate.

Ability to work in collaboration with different divisions of the organization.

Good communicator.

Great problem-solving skills and creativity.

Detail-oriented with a critical degree of accuracy.

Ability to prioritize work and to multiple tasks simultaneously, while adhering to deadlines.

Ability to lead medium scale projects.

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:
**Annual bonus**: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.

**Generous paid time away**: winding down is as important as creating the future of recreational products.

**Pension plan**: we want to make sure you’ll enjoy retirement; we’ve got you covered.

**Collective saving opportunities**: being part of BRP allows you to tap into the strength of our saving programs.

**Industry leading healthcare**: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

**What about some feel good extras**:
**Flexible work schedule**: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.

**Summer schedule**: time flies at BRP, so we hit pause to enjoy it.

**Holiday season shutdown**: between Christmas and New Year’s, we close our facilities and refill on good times.

**Educational resources**: you love what you do, and we get you resources to stay cutting-edge, so we all win together.

**Discount on BRP products**: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

LI-Hybrid

LI-MR2

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