Manager, Partnership Service

2 weeks ago

Toronto, Canada C.P.L. SOCCER LP Full time

JOB POSTING - CANADIAN SOCCER BUSINESS (CSB) | CANADIAN PREMIER LEAGUE (CPL)

Position Title: Manager, Partnership Service & Marketing

Department: Partnerships

Immediate Supervisor(s): Director, Partnership Marketing & Events

Start Date: Immediately

Term: Full Time

Location: Toronto, ON

CSB OVERVIEW

Canadian Soccer Business (CSB) represents commercial rights for Soccer in Canada from the grassroots level to Canada Soccer’s National Teams, along with the Professional game. This includes but is not limited to the Canadian Premier League (CPL) and its nine member Clubs,
Canada Soccer’s Men’s and Women’s National Teams and grassroots soccer programming.

CSB has the ability to integrate assets and reach across its properties and partnership marketing vehicles locally, regionally, nationally and internationally via all platforms, including media, broadcast, digital, in-stadium/event activations, community programming and more.

With Canada hosting matches in the FIFA World Cup 2026 with co-hosts Mexico and the
United States, and the CPL entering its third season, the excitement is building and there has never been a better time to be involved in Canadian soccer

Our Company is an equal opportunity employer and values the diversity of the people it hires and serves. To us diversity means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person's talents and strengths.

OVERALL RESPONSIBILITIES
- Achieve excellence in partner servicing and the delivery of contractual obligations to CSB partners, with the expectation that your work will help retain, enhance, and grow CSB’s partnership revenue
- Assist in the prospecting of new Corporate Partnership opportunities externally for Canada Soccer and the CPL, and other properties for which CSB acts as an agent
- Responsible for populating, gaining approval for and reporting against an annual partnership service plan for CSB
- Cultivate and implement a schedule and process for obtaining feedback from partners and delivering partnership reports at a frequency that will allow CSB to deliver excellence in partnership marketing
- Work collaboratively with the Marketing Team to develop and implement new asset streams and inventory that provides new revenue generation opportunities for existing and prospective partners
- Lead efforts in providing innovative client service, sales strategy, fan engagement and partnership marketing solutions
- Assist the Marketing and Digital Content Teams in optimizing programming and content, while delivering meaningful data and data insights that can are actionable
- Identifying internal programming and stadium elements across the CPL to generate new revenue streams
- Develop and maximize networking opportunities with potential partners and relevant marketing agencies
- Understand partner and prospect brand DNA and design sales presentations to reflect brand synergies and positioning
- Assist the Corporate Sales department with sales proposal preparation, hospitality VIP event planning and servicing, collateral updates and reporting
- Deliver innovative and impactful on-brand and on-target partnership programs for new business prospects
- Liaise with suppliers/contractors to facilitate the execution of sponsor-related programs
- Facilitate ideation by leading cross-functional brainstorms to inform creative solutions
- Effectively delegate responsibility to other Partnership Service Team members to ensure all contracted elements are fulfilled and over delivered upon
- Maintain agreed upon levels of renewals and upsells
- For partner renewals, analyze benefits vs partnership value on annual basis and make recommendations regarding pricing and benefits
- Identify and present new partnership opportunities for current partners that bring additional value to CSB and the partner

MEASUREMENTS OF SUCCESS
- Effectively leads the client service efforts for the Partnerships Team
- Support the retention and growth of revenue
- Contributes meaningfully to surpassing all departmental revenue targets
- Establish and maintain positive relationships with prospects and new partners
- Creates and implements new partnership opportunities to drive incremental revenue

QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES, EXPERIENCE)

Job Specific Skills and Abilities:

- Experience developing sponsorship property assets that align with partner objectives
- Understanding of activating sponsorships, core partnership marketing concepts, valuation, program customization
- Strong interpersonal skills and communication skills in all internal and external relations
- Ability to establish and grow trusted relationships,
- Strong attention to detail with the ability and initiative to work independently
- A strong sense of pride ownership over projects they lead
- Is positive, outgoing and enjoys partnerships marketing and client service
- Ability to multitask a

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