Associate Marketing Manager, Acquisition/Conversion Affinity Markets

3 weeks ago

Toronto, Canada Société Financière Manuvie Full time
At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer acquisition and conversion initiatives. We are seeking a talented Marketing Manager to lead our efforts in attracting new clients and optimizing our conversion processes.

Key Responsibilities: Develop and oversee comprehensive marketing strategies aimed at customer acquisition and conversion. Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events. Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI. Informally mentor marketing specialists, providing guidance and support in their professional development. Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer acquisition and retention. Oversee the creation and distribution of engaging content and marketing materials. Utilize marketing automation, marketing technology, and tools e.g., CDP to track acquisition and conversion. Drive continuous improvement through testing, analysis, and optimization of marketing tactics. Coordinate with external agencies and vendors (e.g., print vendors) to ensure seamless execution of marketing campaigns. Develop and manage marketing budgets, ensuring efficient allocation of resources. Stay updated on industry trends and competitor activities to identify new opportunities.

Present campaign results and strategic recommendations to senior management.

Qualifications: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus. 5+ years of experience in marketing, with a focus on acquisition and conversion. Proven track record of successful marketing campaign management and execution. Strong leadership and team management skills. Excellent analytical and problem-solving abilities. Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing automation software). Exceptional communication and presentation skills. Experience with print and direct mail marketing strategies. French language skills are an asset.

Benefits: Competitive salary and performance-based incentives. Comprehensive health, dental, and vision insurance. Retirement savings plan with company match. Professional development opportunities and career advancement. A collaborative and innovative work environment.

#LI-hybrid

À propos de Manuvie et de John Hancock La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi

À Manuvie/John Hancock, nous embrassons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir un effectif qui est aussi varié que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.

Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent une mesure d’adaptation raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande de mesures d’aménagement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie/John Hancock. Pour demander une mesure d’aménagement raisonnable dans le cadre du recrutement, écrivez à recruitment@manulife.com.

Région principale Toronto, Ontario

Semaine de travail comprimée

Hybride L’échelle salariale devrait se situer entre $70,350.00 CAD - $117,250.00 CAD

Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à recruitment@manulife.com pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l’entreprise et au rendement individuel.

Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d’aide aux employés et leur famille. Nous proposons également aux employés admissibles différents régimes d’épargne-retraite (y compris des régimes de rente et un programme international d’actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d’éducation et de conseils financiers. Notre généreux programme de congés rémunérés au Canada comprend les jours fériés, les congés annuels, les congés personnels et les congés de maladie, et nous offrons toute la gamme des congés autorisés prévus par la loi. Si vous posez votre candidature à ce poste aux États-Unis, veuillez écrire à recruitment@manulife.com pour obtenir de plus amples renseignements sur les dispositions relatives aux congés rémunérés spécifiques aux États-Unis.

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