Strategic Growth Marketing Manager

4 weeks ago


Old Toronto, Canada Jobber Full time
Drive Growth at Jobber

We're seeking a Senior Growth Marketing Manager to join our Marketing department and drive user acquisition through strategic planning, implementation, and analysis of programs.

About Us:

Jobber exists to help small businesses succeed by transforming the way service is delivered through technology. Our platform empowers home service professionals to quote, schedule, invoice, and collect payments from customers, while providing an easy and professional customer experience.

We've been recognized for our culture of transparency, inclusivity, collaboration, and innovation, and have been named on several lists including Canada's Top Growing Companies and Deloitte Canada's Technology Fast 50.

The Role:

You'll own the design, implementation, and analysis of programs that drive user acquisition, utilizing important data to make decisions and working collaboratively with other stakeholders to understand the overall ecosystem of the department.

Your responsibilities will include:

  • Leveraging customer and performance data to draw insights, develop hypotheses, and proactively recommend opportunities to increase conversion rates and build new channels.
  • Designing the roadmap and being responsible for scaling existing lead generation and direct acquisition programs.
  • Keeping multiple concurrent projects, programs, and campaigns on schedule, on budget, and within scope.
  • Collaborating with other Marketing teams to achieve shared goals.
  • Presenting and explaining growth proposals to stakeholders for launch approval and communicating progress and results to key stakeholders.

Requirements:

To be successful in this role, you should have:

  • 5+ years experience in performance marketing and project management.
  • An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses.
  • Experience leveraging digital advertising platforms to acquire customers and optimize for ROAS.
  • A proven track record of directly and efficiently managing a $1M+ performance marketing budget and being responsible for customer growth and revenue targets.
  • Experience leveraging a scientific, data-driven approach to build and scale net new customer acquisition channels.
  • Ability to extract and action meaningful insights from analytics platforms and/or CRMs.
  • Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment.
  • Demonstrated ability to work with cross-functional teams and communicate proactively.
  • An affinity for using data and effective storytelling to persuade and inspire others to rapidly resource your programs.
  • Self-motivated with the ability to effectively prioritize, work independently, and learn quickly.

Salary:$125,000-$175,000 per year



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