Assistant Brand Manager Export
3 weeks ago
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: October 24, 2024
Job Location:
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Job Description
Conagra Brands is one of North America's leading brandedfood companies. We have a rich heritage of making great food, and a team that’spassionate about innovation and growth. Conagra offers choices for everyoccasion through iconic brands, such as Hunts, Aylmer, Marie Callender's,Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands,including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.
We pride ourselves on having the most impactful, energizedand inclusive culture in the food industry. p>
Position Summary:
The Brand Manager will focus on delivery of annual financial/marketplacetargets through leading and assisting in the development and setting thedirection for the Annual Operating Plan (“AOP”). Sets and tracks brand(s)budgets based on AOP and owns decision for any out of plan activity (excludinginnovation) that impacts the budget. Focused on brand equity and translates strategic consumer insights intomeaningful marketing activation plans. Responsible for developing brand visionas a result of the strategic planning process and leads the branded strategicplanning process.
The Brand Manager will also will support the development ofthe short-term and long-term innovation pipeline (Renovations, Line Extensions,etc.) Assists with the innovation planning process by translating strategicconsumer insights into meaningful innovation plans.Leadership, influencing, agility,broadmindedness, creativity, project management, proactivity, bias for action,tenacity, great interpersonal and communication skills.
60% Planning and P&L Management:
- LeadAnnual Operating Plan (AOP) for brand and strategic planningprocess.
- Overseethe development and execution of marketing plan including pricing,media/activation plans, sales material (sales decks, sell sheets),packaging, merchandising (display units and mix), product assortment/distribution.
- Deliveryof annual financial targets for assigned brands/portfolio(s) according toplan. li>
- Drivedemand centered insights and jobs theory for brand(s).
- Developand manage Brand equity (language, vision, strategy).
- Solidunderstanding and use of consumer insights and competitive analysis.
- Alignbusiness processes, drive priorities, and initiatives across assignedbrand team/function to create seamless integration (deliver share,penetration and/or buy rate objectives)
- EnsureBrand initiatives are consistent with agreed upon goals, priorities,strategies, and brand equities
- Createand execute comprehensive marketing activation plans.
- Workwith Digital and E-Commerce team to ensure go-to-market strategy is beingfollowed and executed
20% - Strengthen & Build Brand Management Process
- Buildorganizational technical capabilities by providing day-to-day coaching andmentoring to cross-functional team and external partners.
- Ensuresuccessful presentation, comprehension and integration of AOP, strategicplans, business reviews, and briefs to senior leadership team or business partners.
- Leadthe relationship building with US, International and Canadian teams
- Makessound recommendations based on insights and data.
- Managessuccessful project teams with varying complexity; demonstrated successmanaging multiple brands across categories.
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