Assistant Brand Manager
2 months ago
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Job Description:
Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.
We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit Conagra Brands.
Position Summary:
The Assistant Brand Manager (ABM) is the project integrator responsible for supporting/leading key initiatives necessary to deliver annual financial/marketplace targets for the Annual Operating Plan (AOP). Develops and executes Advertising and Promotional plans, analyzes all elements of the P&L, and makes suggestions to the team to achieve financial/marketplace outcomes. Plays a meaningful role in the delivery of brand’s P&L goals and supports execution of strategies to achieve financial/marketplace outcomes. Tracks brand(s) budgets based on AOP.
The ABM may also support the development of the short-term and long-term innovation pipeline (Renovations, Line Extensions, etc.). Assists with the innovation planning process by translating strategic consumer insights into meaningful innovation plans. p>
60% Planning, Execution and P&L Management:
- Participate in building the Annual Operating Plan (AOP) for brand and strategic planning process.
- Deliver annual financial targets for assigned brands/portfolio(s). Support and deliver on all lines of the P&L (volume, Net Sales, COGS, Gross Profit, A&P). li>
- Ensure Brand initiatives are consistent with agreed-upon goals, priorities, strategies.
- Drive demand-centered insights and jobs theory for brand(s).
- Manage Brand equity (language, vision, strategy).
- Good understanding and use of consumer insights and competitive analysis.
- Create and execute comprehensive marketing activation plans.
- Ensure effectiveness of working relationship with Commercial Strategy Management Team (CSM) to ensure that go-to-market strategy and trade spend effectiveness is being followed and executed.
- Support Commerce Marketing team (Shopper) in the execution of the customer programs.
- Support innovation projects through gate process (includes: renovation, new products and pack size opportunities) from identifying the idea to commercializing and executing in market, all rooted in consumer insights, brand equity understanding, category, brand, geographic dynamics, and competitive analysis.
- Support the development and execution of strategic innovation plans, with a focus on short term opportunities, to drive sales and revenue objectives of organization.
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